SEO Manager
Our Digital & Technology team wakes up every day with one goal in mind – to connect Canadians to the people and things that matter most. Collectively, we’re proud to support 30 million Canadians each month.
We manage a robust portfolio that champions the leading edge of technology and media. We drive projects that expand connectivity to underserved communities from coast-to-coast-to-coast; build and enhance our fixed broadband network to provide high-speed Internet, TV and Smart Home Monitoring; and support our world class wireless network, offering our customers Canada’s largest and most reliable 5G network. As the Digital & Technology team, we are building our tomorrow, today.
Come play a key role in building the future of innovation in Canada, Let’s make your possible.
Do you enjoy working on high-scale, complex, and high visibility projects and programs? If yes, consider the following opportunity:
Come play a key role in building the future of Rogers! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers. A team that innovates and a team that wins.
At Rogers, we are committed to creating and growing teams that are digital-first, fast-moving, and bold-thinking and are focused on delivering impact with everything they do. We work in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive, and safe workplace.
We are looking for an SEO Specialist to join the team. Reporting to Director, Digital Platforms, you will be in charge to scale up our SEO practice across multiple Rogers brands: Rogers Consumer, Rogers Business, Fido, and Chatr. You will be responsible for developing, launching, and leading the implementation and optimization of the SEO strategy. You will leverage customer insights, channel performance, financial considerations, technology, and platform capabilities – to adapt and inform your recommendations. You are business-minded, strategic, analytical, and engineering knowledge and have in-depth knowledge of businesses, search and commerce technology.
What you’ll do:
Stay in touch with the latest search engine algorithm updates and best practices in our industry
Perform detailed keywords research, analyze search trends and provide insights and opportunities that will lead to revenue generation
Generate regular reports on SEO performance, attribution, and SEM savings
Review and improve technical SEO issues, such as including site architecture, URL structures, core web vitals, and recommend fixes
Collaborate across various teams to ensure new pages and projects are optimized for search from the moment of launch
Support our content team for content ideation, development, design, and delivery
Drive strategy, management, prioritization, and execution of KPI
Audit, monitor, and improve the business performance of our websites
Demonstrate how the actively managed website is contributing to funnel goals, with a focus on Conversion Rate Optimization and website effectiveness.
Demonstrate how analysis informs spending and prioritization, deploy corrective remedies, and present findings and action plans regularly to senior stakeholders.
Work with product and web development teams to drive SEO improvement roadmap across Rogers
What you have:
2+ years of experience SEO / organic search marketing experience
Advanced understanding of SEO best practices – link building, HTML structure, URL patterns, content strategy, Core Web Vitals
Experience working with tools
Google Analytics or Adobe Analytics
BrightEdge or equivalent
Google Search Console
Google Lighthouse / Pagespeed tools
Content Management System: Contentful or similar
Ability to use data to drive SEO development roadmaps and recommendations
Strong communication and collaboration skills with stakeholdersUnderstanding of search engine algorithms, understanding of performance digital marketing, and paid search with organic search
Fundamental understanding of underlying web technologies: HTML, CSS, JavaScript, Server-Side Rendering, Content Management System
Strong analytical/structured problem-solving skills
Strong business acumen with proficient knowledge of online measurement and key performance indicators
Experience working with developers, product managers, and cross-functional teams
What we provide:
A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits, and a variety of other perks including 50% off Rogers services and Blue Jays tickets
A manager who deeply cares about your development and long-term career at Rogers
A team that trusts and wants to win together
Smart and accomplished colleagues who are focused on both the “what” and the “how”
Your choice of hardware and software (iPhone or Android/Mac or PC etc.-
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: None
Posting Category/Function: Technology & Information Technology
Requisition ID: 274164
At Rogers Digital, our team doesn’t shy away from big ideas – we bring them to life. We work tirelessly to deliver the best user experiences (period) and build amazing self-serve experiences that our customers want to use. We are customer-obsessed agents of change and are committed to innovation and creating effortless experiences for customers and frontline employees. We use cutting-edge tools and technologies to solve critical and complex problems with award-winning solutions. Our work impacts millions of customers everyday. At Rogers Digital, we’re looking for people who embrace change, take risks, and push boundaries. Learn more about our team and our work @ https://digital.rogers.com/
Together, we’ll make more possible, and these six shared values guide and define our work:
Our people are at the heart of our success
Our customers come first. They inspire everything we do
We do what’s right, each and every day
We believe in the power of new ideas
We work as one team, with one vision
We give back to our communities and protect our environment
Posting Notes: Corporate
Location:
Toronto, ON, CA
Longueuil, QC, CA
Etobicoke, ON, CA
Edmonton, AB, CA
Orillia, ON, CA
Toronto, ON, CA
Gatineau, QC, CA
Georgetown, ON, CA
Keswick, ON, CA
Airdrie, AB, CA
Timmins, ON, CA
Joliette, QC, CA
Caraquet, NB, CA
Saskatoon, SK, CA
Fenelon Falls, ON, CA
Milton, ON, CA
Coquitlam, BC, CA
Maple, ON, CA
Stratford, ON, CA
Montreal, QC, CA
Brantford, ON, CA
Courtice, ON, CA
Quebec, QC, CA
St Catharines, ON, CA
St Thomas, ON, CA
Mont-Royal, QC, CA
Amherst, NS, CA
Levis, QC, CA
Thunder Bay, ON, CA
Midland, ON, CA
New Minas, NS, CA
Owen Sound, ON, CA
Chatham, ON, CA
Anjou, QC, CA
Woodstock, ON, CA
Mount Pearl, NL, CA
Trois-Rivieres, QC, CA
Chateauguay, QC, CA
Kingston, ON, CA
Stittsville, ON, CA
Bowmanville, ON, CA
Port Perry, ON, CA
Yarmouth, NS, CA
Gloucester, ON, CA
Moncton, NB, CA
Vancouver, BC, CA
Okotoks, AB, CA
Dartmouth, NS, CA
McLeods, NB, CA
North Vancouver, BC, CA
Whistler, BC, CA
Sherbrooke, QC, CA
Beresford, NB, CA
Dundas, ON, CA
Keddys Corner, NS, CA
Oakville, ON, CA
Ancaster, ON, CA
Bloomfield Station, PE, CA
Charlottetown, PE, CA
Saint John, NB, CA
Ottawa, ON, CA
Abbotsford, BC, CA
Truro, NS, CA
Gander, NL, CA
Kamloops, BC, CA
Pefferlaw, ON, CA
Simcoe, ON, CA
Burnaby, BC, CA
Wetaskiwin, AB, CA
Saint-Jean-sur-Richelieu, QC, CA
Regina, SK, CA
Laval, QC, CA
Victoria, BC, CA
Orleans, ON, CA
Corner Brook, NL, CA
Lower Sackville, NS, CA
Mississauga, ON, CA
Lachine, QC, CA
Unionville, ON, CA
Ajax, ON, CA
St. Albert, AB, CA
Cranbrook, BC, CA
Port Coquitlam, BC, CA
Sydney, NS, CA
Oshawa, ON, CA
Vaudreuil-Dorion, QC, CA
Hamilton, ON, CA
Miramichi, NB, CA
North Bay, ON, CA
Belleville, ON, CA
East York, ON, CA
Concord, ON, CA
Kanata, ON, CA
Kitchener, ON, CA
Russell, ON, CA
Shediac, NB, CA
Cornwall, ON, CA
Bathurst, NB, CA
Duncan, BC, CA
Whitby, ON, CA
Sault Ste. Marie, ON, CA
Newmarket, ON, CA
Fort Saskatchewan, AB, CA
Brampton, ON, CA
Boisbriand, QC, CA
Beloeil, QC, CA
Saint-Bruno, QC, CA
Saint-Laurent, QC, CA
Camrose, AB, CA
Kelowna, BC, CA
Summerside, PE, CA
Barrie, ON, CA
Collingwood, ON, CA
Aurora, ON, CA
Glace Bay, NS, CA
Scarborough, ON, CA
Port Williams, NS, CA
Surrey, BC, CA
Nanaimo, BC, CA
Cambridge, ON, CA
Canmore, AB, CA
Repentigny, QC, CA
Saint-Leonard, QC, CA
Richmond Hill, ON, CA
Oromocto, NB, CA
Waterdown, ON, CA
Chilliwack, BC, CA
Bracebridge, ON, CA
North York, ON, CA
Woodbridge, ON, CA
Medicine Hat, AB, CA
Pointe-Claire, QC, CA
Sherwood Park, AB, CA
Thornhill, ON, CA
Halifax, NS, CA
Stouffville, ON, CA
Winnipeg, MB, CA
Liverpool, NS, CA
Squamish, BC, CA
Niagara Falls, ON, CA
Calgary, AB, CA
West Vancouver, BC, CA
Burlington, ON, CA
Cochrane, AB, CA
Edmundston, NB, CA
Brandon, MB, CA
Salaberry-de-Valleyfield, QC, CA
Fort McMurray, AB, CA
Nepean, ON, CA
Grande Prairie, AB, CA
Rosemere, QC, CA
Lethbridge, AB, CA
Waterloo, ON, CA
York, ON, CA
Sarnia, ON, CA
London, ON, CA
Tsawwassen, BC, CA
Fredericton, NB, CA
Sudbury, ON, CA
St Peters, NS, CA
St. John’s, NL, CA
Pickering, ON, CA
Lasalle, QC, CA
Terrebonne, QC, CA
Brossard, QC, CA
New Westminster, BC, CA
Saint-Jerome, QC, CA
Red Deer, AB, CA
Tillsonburg, ON, CA
Little Britain, ON, CA
Prince George, BC, CA
Peterborough, ON, CA
Markham, ON, CA
Grand Falls-Windsor, NL, CA
Richmond, BC, CA
Grand-Sault/Grand Falls, NB, CA
Orangeville, ON, CA
Bradford, ON, CA
Saint-Hubert, QC, CA
Kincardine, ON, CA
Penticton, BC, CA
Strathmore, AB, CA
Pembroke, ON, CA
Guelph, ON, CA
Dorval, QC, CA
Granby, QC, CA
Saint-Basile, NB, CA
Trenton, ON, CA
Rocky View County, AB, CA
Bedford, NS, CA
Langley, BC, CA
Windsor, ON, CA
Dieppe, NB, CA
Courtenay, BC, CA
Vernon, BC, CA
Brooks, AB, CA
Campbell River, BC, CA
Blainville, QC, CA
Being a Rogers team member comes with some great perks & benefits including:
· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs
*available for full-time and part-time permanent employees, some restrictions apply
Looking for career guidance and inspiration?
Catch up on the latest episodes of For the Love of Work (https://fortheloveofwork.ca/) podcast with Dr. Sonia Kang.
Job Segment: SEO, Marketing Manager, QC, Content Strategy, Manager, Marketing, Quality, Management
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