Log In
Sign Up
Customer Marketing Manager – Value & Migration
Job Description:
About our Customer Marketing Manager role.
You’ll lead the development of strategies and communications templates that ensure offering adoption, training, brand value (eg Membership), product features and identify customers ideal for migration to right-fit solutions. Includes transactional communications to the base such as billing info, price changes, updates to T&Cs etc. and leveraging those moments as opportunities to communicate value.
The Medium Segment role will focus on marketing to Sage’s medium customer base who are primarily financial leaders in medium-sized companies. Knowledge of or familiarity with buyer groups, field sales activities and partner go-to-market strategies will be helpful for this role.
About the team
The Customer Marketing Craft is responsible for marketing to Sage’s customer base with the objective of driving the understanding and use of Sage’s solutions, growing customer revenue share of wallet through cross-sell and upsell, reducing churn, increasing product usage and engaging and motivating customers to advocate for Sage with their peers by acting as a reference, referral source and reviewer.
#LI-SW1
Key Responsibilities:
Summary of your day to day.
You will educate customers on the features and benefits of their solution to create product value wins over time and collect product usage insights and feed them back to PMM and training teams. You will also expand relationship with customers through branded value propositions like Membership, and customer forums and communities along side working with Marketing Data to apply propensity models and predictive analytics around migration to a new solution. You will also work with Core Customer Teams (CX, Customer Success and Customer Ops) to align communication across channels and capitalize on opportunities to enhance value.
Minimum qualifications
• 3 years + experience within B2B Marketing, Customer Marketing is preferred.
• Ability to leverage data and insights in the develop campaigns.
•Proven success working in collaboration with sales & implementation teams
•Familiarity with knowledge management and customer education, success engaging early life customers.
What it’s like to work at Sage:
Careers homepage -https://www.sage.com/en-us/company/careers/
Glassdoor reviews -https://www.glassdoor.com/Reviews/Sage-Reviews-E1150.htm
LinkedIn page -https://www.linkedin.com/company/sage-software
Function:
Performance Marketing
Country:
Canada
Office Location:
Toronto
Work Place type:
Hybrid
Advert
People make Sage great. From our colleagues delivering ground-breaking solutions to the customers who use them: people have helped us grow for more than forty years, and people are driving our future as a great SaaS company. We’re writing our next chapter. Be part of it!
At Sage, we recognize that the world of work has rapidly shifted over the last few years, particularly how we work. That is why we have committed to working in a hybrid way going forward. Human connection is an essential ingredient of the 4 principles that make up our Flexible Human Work hybrid framework and we want to be transparent in what that looks like when you join our Sage family. On one hand, our offices will continue to play an important role in our future and serve as a place for spontaneous conversations, connection, collaboration as well as focused time. On the other hand, we have learned to reimagine where and when we work and to unlock that flexibility and innovation for our colleagues offering them the opportunity to work flex across their home, Sage offices or customer sites.
We invite you to join us and help us write our next chapter. Follow us on our social media sites to join in conversations about open positions and company news! #lifeatsage #sagecareers. If you would like support with your application (or require any adjustments) please contact us atcareers@sage.comfor assistance. Sage invites all qualified individuals including women, visible minorities, Indigenous Peoples, persons with disabilities, persons of diverse sexual orientation, gender identity or expression (LGBTQ2S+), and others who reflect our ever-changing workplace.
