Sagen Looking for Sr. Social Media & Marketing Specialist at Oakville, Ontario, Canada Full Time

Reporting to the Director of Marketing and Communications, the Senior Social Media & Marketing Specialist is responsible for increasing brand awareness through content management to support the company’s B2B, B2B2C and influencer marketing and communications activities.

Responsibilities

• Work in collaboration with the Marketing and Sales Enablement teams to plan, execute and maintain all customer-facing digital channels including the corporate website, marketing cloud e-campaigns and social media platforms.
• Responsible for the Company’s social media platforms including monitoring and escalating concerns/issues that may arise impacting the Company’s reputation/brand with appropriate and timely resolutions that include stakeholder input.
• Works with the Director, Marketing and Communications to develop and execute approved digital strategies that drive brand awareness and maintain brand equity.
• Coordinate and execute paid/unpaid media across different social media platforms including Facebook, Twitter, LinkedIn, Sagen On-the-Go as well as Sagen.ca.
• Provide campaign performance and analytics on a quarterly basis and recommend opportunities to enhance customer engagement.
• Responsible for management and content of the editorial calendar.
• Support the Sales Enablement team with training materials such as sales methodologies, on-boarding, the customer journey and campaign activities at Head Office and in the field.
• Represent the Company at events and other marketing opportunities as needed.
• Represent the Marketing & Communications department on cross functional projects as well as perform other duties of the department as required.

Skills And Qualifications

• Degree in Marketing, Advertising, Communications, Business, or related experience included brand management
• Minimum 3-5 years of progressive experience working as a Marketing Specialist or in a related field.
• Knowledge and understanding of content marketing and integrating social media platforms (Facebook, Linkedin, Twitter, Instagram, YouTube) and how each platform can be leveraged.
• Prior experience working with Marketing Cloud and SalesForce.
• Excellent written, verbal and listening skills with a willingness to partner with the business to understand and interpret business needs and translate them into applicable marketing & communications content.
• Strong organizational, multi-tasking, interpersonal and creative skills.
• Team player with a willingness to pitch in and support others when necessary. Able to balance own priorities with those of the broader team.
• Some travel and after-hours support will be required due to the nature of the role.