Sales Talent Agency Looking for Head of Marketing – AI Technology at Greater Toronto Area, Canada Full Time

Our client is a developer of an artificial intelligence-based platform intended to streamline the customer relationship management process. They are a Series A company with over $20M in funds raised (long runway!) and founded by a serial entrepreneur who has a history of successfully exiting businesses.

They are looking for their first Head of Marketing to build out their inbound marketing machine, and to continue to lead the charge on the overall marketing function companywide.

The Role:

• Primary focus will be on building out the demand generation function to drive inbound leads to the sales team, and also provide strategic direction pertaining to PMM, Branding and Community
• This role will start off as an individual contributor role where you will develop the overall high high level strategy in addition to hands on execution > as the business grows, you will then hire team members which you will oversee (approximately within 6 months of starting the role)
• Define messaging and brand > help craft messaging that cuts through the noisy AI marketing and lands with the target audience

About You:

• Have proven experience working in a B2B startup environment and have demonstrable results getting in on the ground floor and building marketing teams
• Love getting your hands dirty – you light up at the idea of writing Ad copy and reviewing A/B test results
• Have a strong understanding of the demand planning process and are confident building and managing a forecast on a standardized cadence
• Identify as a “Revenue Centric” marketing leader and are excited to partner with Sales.
• Experience creating campaigns targeting similar personas (Customer Experience/Support, Revenue and/or IT teams)
• Have a network of contractors they can call upon (i.e copywriters, designers etc)
• Have leadership experience as you will be building a team around you within 6 months

What’s in it for you?

• Opportunity to work with an inspirational leadership with a track record of growing and successfully exiting businesses
• Opportunity to “own” the marketing domain and put your stamp on the growth of the department company wide
• Compensation $250-300k OTE (included base salary and bonus) + Equity

Interested candidates, please note: our team checks for new applicants every day and while we would love to be able to engage with each of you personally, given the high volume of applicants we receive we are only able to contact candidates that are best suited for this role.

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