Salient Medical Solutions Looking for Social Media Coordinator at North York, Ontario, Canada Full Time

Do you have a talent for managing social media platforms? Salient Medical, a leading distributor of aesthetic technology and medical-grade skincare products, is seeking an energetic professional to handle our social media activities. It’s an opportunity to join our dynamic marketing team and launch your career learning marketing from the ground up. This is an entry-level position for someone looking to showcase their abilities and position themselves for a successful career.

Preference will be given to candidates who are bilingual (English & French).

Responsibilities:

• Develop and execute comprehensive social media strategies to enhance brand visibility, engagement, and reach for our aesthetics and skincare brands, including EltaMD and PCA.
• Create and curate captivating, educational, and visually appealing content for various social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, YouTube and TikTok.
• Utilize social media management tools, such as Hootsuite to schedule and optimize content.
• Monitor social media channels, promptly respond to comments, messages, and inquiries, and maintain a positive online presence.
• Plan and execute social media campaigns to support product launches, promotions, and events.
• Stay up-to-date with the latest industry trends, emerging platforms, and best practices to ensure our social media efforts remain innovative and effective.
• Collaborate closely with the marketing team to align social media campaigns with overall marketing initiatives and brand guidelines.
• Analyze social media metrics using analytics tools, generate reports, and derive actionable insights to measure campaign effectiveness and identify areas for improvement.
• Engage with influencers and establish partnerships to expand our online reach and drive brand awareness.
• Monitor competitors’ social media activities and propose strategies to stay ahead of the competition.
• Plan and execute online events and certification programs, leveraging various platforms and tools, to provide accessible and engaging experiences for participants.

Requirements:

• Bachelor’s degree in marketing, communications, or a related field equivalent.
• Proven work experience as a Social Media Manager or similar role, preferably in the aesthetics and skincare industry.
• In-depth knowledge of social media platforms, trends, and analytics tools, including Hootsuite, and others.
• Exceptional written and verbal communication skills, with a keen eye for detail and ability to adapt the brand voice.
• Strong creative and visual skills to develop engaging content.
• Proficiency in using social media management and scheduling tools.
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
• Demonstrated experience in developing and executing successful social media campaigns.
• Excellent analytical and problem-solving abilities.
• A self-motivated individual with a proactive approach to work.

To apply for this position, please submit your resume, along with a portfolio showcasing your previous social media campaigns and examples of your content creation skills.