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Company Description
Shopify is now permanently remote and working towards a future that is digital by default. Learn more about what this can mean for you.
Shopify has redefined commerce, raising the standard for how companies of all sizes sell their products and services online and off. With 1,000,000+ merchants in more than 175 different countries, and the most innovative platform on the market, we continue to grow rapidly while constantly looking for new ways to impact and disrupt markets.
Job Description
Shopify’s mission is to make commerce better for everyone. While we will build most of the things our merchants need, through our platform and product, we also rely heavily on our partners to help merchants realize their commerce ambitions. Our agency partners in particular are an extension of our own team, working with merchants to deliver incredible commerce experiences and helping our merchants find success on the Shopify platform.
We are looking for a Senior Marketing Manager to join our Agency Partner Marketing Team, and help us build and scale a world-class growth engine that enables our agency partners to bring more Shopify to the world. You will be responsible for the strategy, planning, execution, and scaling of our channel marketing plans to activate our agency partners and grow their productivity. You will work collaboratively across multiple teams, including Partnerships, Integrated Marketing, UX, Sales, Partner Managers, Content, and Product Marketing, as well as external partners to manage and optimize the performance of our Partner Marketing channel strategies.
The ideal candidate has a track record of building and managing impactful, multi-channel campaigns that drive activation and referrals from our network of partner agencies. We are looking for a seasoned content marketer that understands how we can deepen our relationship with our agency partners and ignite performance.
Responsibilities:
Plan, build, lead, and execute growth marketing strategies to grow active agency partners and their contributions to our business.
Lead the agency marketing integrated campaign strategy across an array of marketing channels to achieve awareness, engagement, and acquisition targets within our standard partner segment.
Conduct frequent analysis on campaign/program performance to optimize efforts for the most efficient marketing mix and to achieve KPI’s (active partners, partner referrals, productivity of partners.)
Optimize campaigns and messaging through frequent testing and data analysis
Work cross-functionally with other Marketing, Sales, and Partnerships teams to create acquisition campaigns, as well as identify shared efforts across products or teams.
Collaborate with regional marketing teams and partnership teams to capture front line market insights. Gather buy in from regional marketing & partnerships teams on initiatives.
Analyze campaign metrics and present optimization recommendations
Assemble reporting and communicate learnings and results with all stakeholders on a weekly, bi-weekly, and monthly cadence
Qualifications
A passion for demand gen and willingness to get hands-on when building solutions.
A seasoned B2B marketing professional with experience engineering campaigns to increase efficiency and velocity of the sales funnel.
A relationship builder that can easily navigate stakeholders across teams
Comfortable with data, reporting, and identifying opportunities.
A strong understanding of experimentation best-practices
Seasoned in breaking down multi-team growth projects into digestible and achievable project formats.
The ability to thrive in chaos, resolve ambiguity and think on your feet. You can drive great decisions collaboratively and quickly.
Experience managing various online and offline inbound and outbound marketing channels.
Bonus points:
Experience with Email
Experience juggling multiple high-impact projects
Experience identifying opportunities and rallying teams behind building a solution.
You have a strong data affluence
Additional Information
At Shopify, we are committed to building and fostering an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity and inclusion enables us to truly make commerce better for everyone. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.
If you’re interested in helping us shape the future of commerce, click the “Apply now” button to submit your application. We know that applying to a new role takes a lot of work and we value your time.
Experience comes in many forms, many skills are transferable, and passion goes a long way. If your experience is this close to what we’re looking for, consider applying. We know that diversity of thought makes for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encouraging everyone to apply.
Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify’s commitments to our communities, and our planet.
At Shopify, we understand that experience comes in many forms. We’re dedicated to adding new perspectives to the team – so if your experience is this close to what we’re looking for, please consider applying.
