Log In
Sign Up
MARKETING MANAGER
LEVEL OF EXPERIENCE : MINIMUM 6 YEARS
SALARY RANGE : 80 000$ – 95 000$
EXECUTIVE : Alexandre Lanoue
ABOUT SIA
SIA Innovations Inc. is a leader in digital transformation, cloud and artificial intelligence!
We help medium and large organizations (Quebec, Canada and International) leverage IBM’s digital technologies (AI, Cloud, Security, Automation, Blockchain, etc.) to innovate and increase their agility and resilience. SIA has offices in Montreal, Toronto, Los Angeles and Nassau.
PLACE OF WORK AND SCHEDULE
Our cozy open-plan office, located on the corner of the 39th floor of Montreal’s tallest tower, offers an incredible view of Mount Royal and the St. Lawrence River. You will benefit from a collaborative and stimulating environment, just steps away from all the cultural and social activities of downtown. We offer flexible hours (core office hours from 9:30am to 3:30pm) that allow for a good work-life balance.
This is a permanent position with a 40 hour per week in-person schedule. Our head office at the prestigious 1000 de la Gauchetière West is accessible by public transportation (above the Bonaventure / Downtown RTL station and connected to the future REM Central Station) and indoor parking is also available.
DO THESE WORDS DESCRIBE YOU?
Creativity, innovation, curiosity, strong leadership skills, ability to work in teams and collaborate, agile thinking, rigour, analytical and synthetic skills, integrity and sense of responsibility, autonomy and resourcefulness, structured problem solving, good judgment, taking initiative, good time management and priorities.
IF YOU WOULD LIKE TO
Assume a leadership role with external partners (marketing agencies) to design and plan demand generation campaigns on different channels (digital, outbound telemarketing, events).
Collaborate with our internal brand managers, regional sales teams and business development managers.
Evaluate, optimize and lead the commercialization of leading-edge technologies in a fast-paced environment.
YOUR OPPORTUNITY
Join our team and play a critical role with our clients as they strive to reinvent themselves for the future. Join our team of consultants as they strive to accelerate the digital shift of businesses with IBM’s market eminence. If you’re a forward thinker and curious intellectual, we invite you to apply for your next exciting professional challenge!
The transformation to the virtual enterprise requires a smarter workforce. We are looking for a Marketing Manager.
As a member of the management team, and under the direction of the Vice President, your responsibilities will be carried out on multiple, concurrent projects, involving a number of activities to expand and enhance our clients’ monitoring capabilities.
Your contributions and responsibilities could include:
Understand the buyer – be the expert on our current and potential customers, their competitive landscape, their pain points, their buying journey, their personas and their criteria.
Develop an in-depth understanding of our market, segments, ideal customer profiles and work with the sales team to continuously improve our awareness, visibility and positioning.
Marketing Strategy – Convert the strategic marketing plan into an action plan for our products and services, including key activities.
Marketing Budget – Manage and be accountable for a marketing budget (including salaries) of $700k per year.
Team Management – Manage the day-to-day activities of approximately 10 resources (marketing agency employees) and be accountable for results.
Responsible for the Go-to-Market plan, defining our unique and value-added value proposition at each stage of the customer journey.
Co-develop and co-execute integrated plans with our partners and marketing agencies that drive demand, pipeline and signings.
Liaise with the IBM Enablement team to ensure that supports are efficient and effective for both customers and the SIA sales team.
Develop KPIs, dashboards and reports to provide clear insight into marketing trends and activities.
Use analytics to adapt, learn and grow faster: develop sales strategies with our internal team to promote additional growth with a focus on subscription retention and renewal rates.
As a member of our expanded Management and Support team, you will play a key role in helping our clients deliver solutions that will enable the digital business to thrive.
QUALIFICATIONS REQUIRED
You’ve done it before. Minimum of 6 years of B2B marketing experience in an IT/technology/XaaS services company.
Demonstrated experience creating, planning and executing go-to-market activities in the B2B or XaaS product/service marketing space.
Extensive experience in building audience segments and developing B2B campaigns in the IT/technology/XaaS industry.
Demonstrated experience in a technology firm reselling products and services.
Relevant experience in the management of marketing projects and marketing strategy.
Demonstrated experience in managing B2B demand generation campaigns in the North American market.
Experience with managing operational marketing budgets (minimum 150k annually excluding salaries).
Experience with managing co-marketing programs with suppliers/manufacturers (preferably in the technology field).
Strong storytelling skills.
High level of digital literacy and knowledge of emerging technologies such as cloud computing and artificial intelligence.
Ability to anticipate and work in a fast-paced environment, adapt to changing priorities, good tolerance for unpredictable situations and tight deadlines.
Strong knowledge of social media platforms, active profiles, and experience with paid campaign platforms and analytic metrics on LinkedIn, Facebook, Twitter, Instagram, etc.
Bachelor’s or Master’s degree in marketing, communications, administration or computer science, or a related field.
Bilingualism and excellent oral and written communication skills.
Creative and commercial writer, exceptional attention to detail, commitment to delivering high quality work, comfortable presenting in front of an audience, natural communicator.
Expert at popularizing complex technical concepts and ideas, and turning them into clear, concise and compelling narratives, to communicate with potential customers, partners and market influencers.
Excellent skills in Microsoft Office suite (PowerPoint, Excel, Word).
DESIRED SKILLS AND COMPETENCIES
Interpersonal skills and very good interpersonal skills.
Able to demonstrate empathy and professional ethics.
Strong strategic and global vision and results oriented.
Strong research skills and ability to identify trends and analysis from a variety of resources including customer and buyer needs, product roadmap, market trends and competitive analysis to make strategic marketing decisions.
A personal growth mindset that fosters constant improvement and innovation is essential to your success.
You love your customers. You have a passion for understanding customer motivations, behaviours and needs.
You are collaborative. You enjoy working with your team and cross-functionally to achieve stronger results.
You are creative. You are used to thinking outside the box in your marketing approaches.
You have a sense of initiative. You are naturally curious, resourceful and motivated to make things happen.
WHAT’S IN IT FOR YOU
At SIA Innovations, our employees are our greatest assets. Here are some of the benefits we offer for your personal and professional growth:
Our Culture: Results-oriented, we promote growth through innovation and fair sharing with our employees. We believe that continuous learning is essential to the success and empowerment of our team members.
Learning and Development: Exposure to a wide range of cutting-edge technologies, the ability to work on multiple projects and/or with multiple teams, opportunities for professional growth and development through IBM training and certifications, various training programs, conferences, networking events, internal speaker series, etc.
Benefits: Group insurance (health, dental, drug, vision, telemedicine) and a voluntary group RRSP with Canada Life, Deferred Profit Sharing Plan (DPSP), networking and volunteer incentives, wellness programs and EAPs.
IS IT A GOOD FIT?
If you are passionate about your career, highly motivated and enjoy working in a dynamic, friendly and challenging environment, we want to MEET YOU!
Apply now, we look forward to hearing from you!
