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Creative Content Writer (Healthcare Marketing)
DoctusTech, a leading healthcare technology company, is seeking a talented and creative
Content Writer to join our marketing team. As a Content Writer, you will play a crucial role in
developing engaging and persuasive content that aligns with our business objectives and
effectively communicates our value proposition to our target audience. We are looking for a
creative wizard who can think outside the box and produce content that resonates with
clinicians, doctors, medical professionals, and healthcare leaders in an understandable
American style.
Responsibilities:
● Understand the business objectives and target audience of marketing campaigns.
● Develop compelling and persuasive content for various marketing channels, including
ads, ad copies, blogs, emails, social media posts, website content, Video Scripts and
more.
● Be the voice of the brand. Own the content of the company.
● Develop the content for the mobile app, Mobile advertising.
● Collaborate closely with the marketing team to brainstorm and conceptualize ideas for
campaigns.
● Conduct in-depth research on healthcare topics, particularly in Value-Based Care (VBC),
to ensure accurate and relevant content.
● Write clear, concise, and engaging content that resonates with healthcare professionals,
administrators, and decision-makers, using an understandable American style.
● Infuse creativity and think outside the box to bring fresh perspectives to content
development.
● Edit and proofread content to ensure accuracy, grammar, style, and brand consistency.
● Stay updated with industry trends and developments to incorporate relevant information
into the content.
● Collaborate with designers, developers, and other team members to ensure content is
visually appealing and impactful.
● Track and analyze the performance of content campaigns and make data-driven
recommendations for improvement.
Requirements:
● Experience as a content writer, copywriter, or similar role, in the Saas industry.
● Good understanding of the marketing content writing process.
● Excellent writing and editing skills with a keen eye for detail.
● Ability to translate complex concepts into simple, engaging, and informative content.
● Ability to think creatively, bring fresh ideas, and approach content development from
unique angles.
● Ability to work independently and meet deadlines in a fast-paced environment.
● Exceptional research skills in gathering information from reliable sources.
Let’s talk about you
● Bachelor’s degree preferably in English, communications, or a related field.
● 2-5 years of experience as a marketing content writer in the SaaS industry.
● Understanding of email marketing, blog writing, ad copy writing, web content writing.
● Excellent writing and editing skills.
● Ability to write clear, concise, and engaging content.
Perks & Benefits
● Competitive salary
● Be part of an impactful movement to transform healthcare for the better
● Opportunity to work with cross-cultural teams
● Five-day work week and an excellent work culture that helps you thrive
● We are fully remote working