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Field Marketing Specialist, Enterprise
Solink is a different kind of data-analytics software company. We’ve successfully made surveillance video a source of powerful insight for business owners of franchise and retail chains. We focus on security applications that combat fraud proactively and make it easier for owners to track down problems. Today we focus on loss prevention and in the future, we see every department using video to make data-driven decisions: marketing, operations, even HR.
A job at Solink means working with an amazing team and tackling one of the biggest data problems out there. We are venture backed and focus on continuous execution to delight our customers. We have a creative and collaborative work environment, and all of our employees have meaningful equity in the company.
A bit about the role…
We are on the hunt for a strategic Field Marketing Specialist to take responsibility in developing, implementing and executing marketing plans for our enterprise customers. If you are a creative soul with a strong background in marketing to large businesses who holds a solutions and growth mindset focused on profitability and results – we’d like to hear from you!
WHO YOU ARE:
- You are innovative and self-started with 3-5 years of experience in B2B enterprise marketing (demand gen, ABM, field marketing)
- You have previous support of field sales and partner organizations within the IT industry
- You are experienced with account-based tech stacks
- You have experience partnering with the extended marketing teams on content strategy, planning and executing multi-channel programs: emails, webinars, events, digital, direct mail etc.
- You have a curious mindset always looking for opportunities to learn and grow
- You are highly analytical with a growth mindset
- You have excellent written and verbal communication skills
- You are detail-focused, you like to dot every “i” and cross every “t”
- You hold strong cross-functional project management skills and enjoy collaborating
- You have a proven track record of successfully launching targeted, personalized campaigns across a variety of channels
- You have the ability to work in a fast-paced, dynamic environment
- BIG plus – You have experience supporting varying verticals i.e: Healthcare, Governments
SECURITY REQUIREMENTS:
- Candidates must undergo a criminal records check upon hire;
- Be a Canadian Citizen (dual citizens included), or eligible to work in Canada;
- Be willing to comply with Solink’s own security policies and standards.
WHAT WILL YOU DO?
- Define marketing plans to create and accelerate opportunities, build relationships, and impact revenue growth for the Enterprise sales segment.
- Directly engage and support the Enterprise sales team.
- End to end campaign accountability to ensure programs are well planned, properly budgeted, resources aligned, executed on time, and follow up strategy implemented.
- Establish program specific KPIs and track results.
- Frequent communication of program plans, status updates, and post-activity results to key stakeholders.
- Partner with the sales team to craft hyper-relevant, tailored programs that generate pipeline, move prospects through the sales cycle, and build customer loyalty.
- Work closely with cross-functional teams to build and execute targeted campaigns across marketing channels, i.e. paid media, e-mail, direct mail, etc.
- Own the execution and delivery of webinars and events to drive demand for Enterprise accounts.
- Monitor, track, and report engagement/results of strategic accounts segment across all programs. Make recommendations based on analysis and results.
- Ensure timely deployment of initiatives and campaigns by managing internal partners, budgets, and timelines and processes.
WHAT IS SOLINK?
Solink is transforming conventional data into ‘smart’ data. Solink connects and synchronizes brick-and-mortar business systems like video + Point of Sale data, to create insight into loss prevention, security, and operations issues. We find new and powerful ways for businesses to get real value from the data and footage created daily by their standard systems.
We’re one of Ottawa’s fastest growing companies. We’re not just a tech and security company – we are rapidly evolving the way that we use and think about video security, data analytics and technology. We’re enhancing the status quo to positively impact clients and customers’ businesses.
We’re on a steep growth trajectory, which means lots to do, lots to learn, and lots to experience! What an exciting adventure ahead – and our Solinkians make the greatest travel companions…
Solink thrives because of our team; we know that in our business and in our daily work, people make all the difference. We’re looking for people who are driven by curiosity, hungry to innovate and striving to make an impact.
WHY WORK AT SOLINK?
Working with us means you’ll be working for a company that values your input and allows you to bring your ideas to life. We offer a collaborative, creative, supportive work environment with a culture that is undeniably fun…
All that – PLUS we offer…..
- Flexibility in your chosen hours of work by helping you get “stuff” done (encourages that work life balance);
- Opportunities for growth based on merit, skill, and initiative;
- Friendly, welcoming and team-oriented atmosphere that fosters collaboration;
- Creative and innovative environment that mentors, supports, motivates and inspires you to make an impact;
- Interesting and exciting assignments ranging in size, type and complexity;
- An “open-door” policy where communication and brainstorming is encouraged;
- A really positive and fun environment working with an incredibly ENERGETIC team;
- Competitive salary reviewed annually;
- Fully paid Health / dental benefits offered immediately (an additional $500 spending account for items that aren’t covered in our AMAZING benefits program);
- Monthly reimbursement toward a health and wellness;
- Extracurricular SOLINKIAN social events (annual “solink-o de mayo”, so-learns, sports teams, so-lunches, team builders, and much more)
- Please note: We currently operate within a hybrid approach, remote work is an option for this role.
We know that everyone has different experiences and that’s what makes all of us so unique. Solink is an Equal Opportunity Employer. We’re looking at building our team of great people and we know that comes in various forms. We are committed to a diverse and representative workforce, an open and inclusive work environment and we encourage all candidates with interest to apply. We will provide accommodation on request through all parts of the selection process.
HOW TO APPLY?
Please submit your cover letter and resume addressed to JarJar Binx outlining why you would be the right fit for this position.
Solink welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process
