Job Title:
Associate Brand Manager
Location/s:
Montreal CAN – rue Graveline
POSITION: Associate Brand Manager
REPORTS TO: Global Social Media Manager
DIVISION: MTD Outdoor
LOCATION: Home Office / Kitchener-Waterloo-London-GTA
The Why
Our team at Stanley Black & Decker (SBD) embraces the critical importance of employment equity, diverse representation and inclusive work environments. Our culture is dynamic, results-oriented , focused on change and share a unified passion for creating products, tools and solutions for those who make the world. Wherever you go in our company, you’ll find uncompromised devotion to performance, innovation, customer satisfaction and social responsibility. Now is your chance to become one of these people within our growing Fortune 200 Company. A role with us will give you a strong understanding of how a world class organization creates and implements different strategies across our various commercial brands for a positive outcome.
The What
Responsible for developing strategies that build MTD brands within the independent retail channel and that support the company’s business goals. The role is responsible for the execution and application of the Brand Managers strategy as it relates to IR Dealer Advertising Planning, Dealer on Demand Marketing Materials, Dealer Communication and Relationships, Program and Promotional Support, and Event and Tradeshow coordination. Ultimately, promote the Dealer Advantage and growing the partnership in both English and French divisions to maximize retail sales.
The How
Build and develop a strong team aligned with MTD’s goals, mission and vision. Attract, develop, motivate and retain highly productive and engaged employees. Provide mentorship to direct report and work to develop skills of the team. Foster a culture of trust, healthy conflict, commitment, accountability and results
Responsible to translate business and marketing goals into well-developed and implementable channel strategies, programs and tactics
Monitor trends in multi-channel marketing, shopper marketing and experiential marketing to identify growth opportunities
Partner with the Market Development team to support the aligned promotional strategy to maximize success in the IR Channel. Measure and analyze the sales lift to ensure maximize ROI
Be the brand advocate and MTD marketing presence to the Dealers across Canada. Maintain the integrity of the brand’s identity, personality, and value within IR channel strategy implementation
Support the sales team by providing marketing materials, programs and reporting to enhance product sell-in. Work with the sales team to advocate and demonstrate the company’s competitive differentiation to the dealer network
Oversee the development of shopper marketing campaigns based on retail insights, including point-of-sale materials, fixtures, packaging and literature
Lead event and tradeshow planning based on consumer insights, including event advertising, support materials and training to create brand engagement. Drive results and create measurable KPI’s to validate the success of events
Take the lead on channel-related projects, which may include the following: print/collateral, videos/demos, events, executive presentations, etc
Budget management, including coordination with sales programs
Track and report the results of IR Channel Campaigns, including close rates and brand engagement, on various campaigns. Create and measure KPI’s to optimize and maximize the ROI and drive brand awareness. Based on results, adjust campaigns where necessary
Create and foster relationships with outside agencies and external vendors and ensure projects meet schedule, quality, and budgetary requirements
What we need :
Fully Bilingual (English & French)
BA in Marketing, Communications or Business
5-7 years experience in a Marketing role ideally in CPG
Strong organizational skills
Proven time management skills and strong business acumen and relationship building skills
What you get
We care about the safety and the well-being of our employees. It is our utmost priority
A supportive work environment where you can be your best every day
Opportunities to stretch and develop in our diverse lines of business within our Fortune 200 company
We offer different ways for you to give back to communities where we operate
Competitive compensation & benefits package
Use of a company cell phone & laptop.
Company Perks including Goodlife Fitness discounts, Employee product purchase, and many more!
How You’ll Feel
We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:
Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera and online university.
Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.
Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.
Stanley Black & Decker believes in giving each and every applicant an equal opportunity to succeed on their own merit. We strive to hire employees that reflect and support the diverse perspectives, experiences and needs of employees and our communities including but not limited to race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, and disability. We remain committed to upholding the values of equity, diversity, and inclusion in our work environments. We know that diversity underpins excellence, and that we all share responsibility for creating an equitable, diverse and inclusive organization. Therefore, in pursuit of our values, we seek employees who will work respectfully and constructively with differences across the organizational hierarchy in actualizing SBD’s priorities, goals and principles of equity and inclusivity. If accommodation is required at any point in the recruitment process, please contact a member of our Recruitment Team. Please note that as part of our recruitment process, candidates in the final stages will be required to complete a background check which may include a criminal background, credit and drivers abstract check.
#LI-AC1
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn’t stopped us from evolving into a vibrant, diverse, global growth company.
Benefits & Perks
You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.
For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843.
Don’t see the dream job you are looking for? Drop off your contact information and resume and we will reach out to you if we find the perfect fit!
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