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Stocksy United is looking for a Digital Marketing Manager
to join our growing marketing team.
Purpose
Reporting to the Marketing Director, the Digital Marketing Manager is responsible for supporting the holistic marketing strategy with a strategic, audience-focused, sales-aligned, data-driven, and long-term digital strategy. The Digital Marketing Manager is essential in driving a full-funnel brand to demand strategy in alignment with marketing and sales objectives by planning, creating, executing, and optimizing our paid media (including SEM and Paid Social).
Reports to: Marketing Director
Location: Remote
Role type: FT Employee
Hours: Hours of work: This is a full-time position with the standard hours of 35 hours per week, 7 hours per day. Typical office hours are 9:00 a.m. to 5:00 p.m., Monday to Friday (or in agreement with Team Lead). Overtime may be required as part of annual salary. All conditions of employment will be in accordance with the BC Employment Standards Act.
You are:
Flexible and adaptable to rapidly changing business conditions and priorities.
Able to articulate your digital vision to inspire others – clients, Stocksy members and colleagues.
Growth oriented – one that is open to new perspectives, ideas, divergent perspectives and experiences.
Analytical with experience working towards set KPIs and providing recommendations to Marketing leadership based on quantitative information.
You have:
6+ years of progressive digital strategy management and experience running results-driven lead generation campaigns.
Experience developing, implementing, executing, and assessing strategic digital plans that align with and support other organizational strategies and priorities.
Experience developing SEO/SEM strategies for other B2B or B2C corporations.
Experience with social media and paid advertising campaign management including Implementing Paid Digital Advertising Strategy (Google Ads, Twitter Ads, FB/IG Ads, LinkedIn Ads, TIkTok Ads).
Experience with Google Analytics and social media management – Hootsuite or something similar.
Experience in optimizing campaigns end-to-end (including audience segments, budgets, creative, content, channels, tactics, etc.) on an ongoing basis in real-time.
Proven track record of driving results for B2C or B2B organizations.
Demonstrated ability to experiment and A/B test and learn new ideas and initiatives.
Strong understanding of the stock media industry, competitive landscape and visual trends.
Foundational understanding of the culture of the creative class and our enterprise clients.
Responsibilities:
Drive online traffic to our website using SEO/SEM, paid advertising, and content syndication.
Drive decisions based on quantitative and qualitative research, analysis, and stakeholder input.
Leverage extensive social media expertise and current best practices to lead the planning and execution of paid social media strategies in tandem with our organic Social Media Coordinator.
Deliver detailed and actionable insights and strategic recommendations, provide interpretation, guidance and recommendations to drive business performance forward.
Under the guidance of the Marketing Director – Partner with Brand Manager, Digital Marketing Manager, Organic Social Coordinator and Sr. Content Specialist to create holistic brand to demand campaigns deliver on brand and lead generation KPIs.
Work with reps from each social media platform to understand best practices, new products and new beta opportunities – bringing these back to Stocksy for consideration.
Own the Digital section of Monthly Marketing Report which provides a data-driven lens into the results from each marketing channel with a section on key recommendations that can be used to enhance the marketing strategy as well as Sales, Product, AR, and Tech strategies.
Stocksy supports a global membership of employees, contractors, clients, and contributors from all walks of life. We find strength in what makes us different. We are committed to building a diverse workforce and cultivating an inclusive environment where every one of our team members can thrive.
We are actively seeking any individual who may have taken a road less traveled to get to where they are now. Experience and education comes in many forms; so long as you are excited about this posting and convinced you could be your best self at Stocksy, then we want to hear all about you!
