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Job Title: Growth Marketing Manager
Company: Studyo.co
Location: Hybrid/Remote, Montreal, Canada
Studyo.co is a dynamic and innovative edtech company that is revolutionizing student engagement in schools. We are seeking a talented and driven Growth Marketer to join our team and play a key role in expanding our reach, driving user acquisition, and optimizing our marketing strategies.
Responsibilities:
Develop and Execute Growth Strategies:
- Design and implement data-driven growth strategies to acquire new users and drive user engagement.
- Identify and prioritize growth channels, experimenting with new and creative ways to reach our target audience.
User Acquisition:
- Manage and optimize paid advertising campaigns across various platforms (e.g., Google Ads, Facebook, LinkedIn) to maximize ROI.
- Collaborate with cross-functional teams to create and launch effective acquisition campaigns.
Content Marketing:
- Create compelling and shareable content to attract and retain our target audience.
- Develop and manage content marketing campaigns, including blog posts, social media content, and email marketing.
SEO and SEM Optimization:
- Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.
- Monitor and optimize paid search campaigns to enhance visibility and drive quality traffic.
Analytics and Reporting:
- Utilize analytics tools to track and measure the performance of marketing campaigns.
- Provide regular reports and insights to the team, highlighting key metrics and opportunities for improvement.
Conversion Rate Optimization (CRO):
- Collaborate with design and development teams to optimize website and landing page performance.
- Implement A/B testing and other CRO techniques to improve conversion rates.
User Retention and Engagement:
- Develop and execute strategies to enhance user retention and engagement.
- Implement email marketing campaigns and other retention initiatives.
Market Research:
- Stay informed about industry trends, competitors, and emerging marketing technologies.
- Conduct market research to identify new opportunities for growth.
Qualifications:
- Proven experience as a Growth Marketer or similar role in a fast-paced environment.
- Strong understanding of digital marketing channels, SEO, SEM, and social media.
- Experience with data analysis and using analytics tools to drive decisions.
- Excellent communication and interpersonal skills.
- Creative thinker with the ability to develop innovative marketing strategies.
- Familiarity with Mixpanel, Hubspot and Google Analytics
- Bilingual English & French
Education and Experience:
- Bachelor’s degree in Marketing, Business, or a related field.
- 2-5 years of experience in growth marketing, preferably in
- Google Analytics Certified
Join Studyo.co and be part of a passionate team dedicated to pushing the boundaries of Education. If you are a results-oriented marketer with a drive for innovation, we invite you to apply and contribute to our exciting journey.
