Tag Looking for Growth Marketing Manager at Toronto, Ontario, Canada Full Time

At Tag, we love what we do and pride ourselves on an authentic culture built on our core values of integrity, innovation, sustainability, growth, and accountability.

We are a leading creative production and sourcing partner to brands and agencies and we have over 50 years of marketing execution experience, working with the world’s best brands. We are creative directors, graphic designers, CGI artists, writers, photographers, producers, linguists, operations experts, and account managers, coming together to deliver impactful content with craft, scale, and speed.

Our marketing expertise digs deep into industry sectors and marketing channels, to help our clients stand out and sell more, everywhere.

As people, we are collaborators and makers, learners, and listeners, with a strong commitment to diversity, equity and inclusion, service, and work-life harmony.

POSITION SUMMARY

The Growth Marketing Manager plays a critical role in partnering with the Tag Canada business development team to significantly increase brand reach and awareness while building pipeline and revenue opportunities as Tag expands its offering in the Canada market. This hands-on role is suited to someone who thrives in a fast-paced environment and can successfully lead, implement, and manage marketing programs with limited resources.

JOB DUTIES

(* denotes an “essential function”)

• *Collaborate with the Head of Marketing, Americas, and the Canada business development and marketing teams to develop and align go-to-marketing and grow-in-market strategies, programs, and processes to growth targets
• *Develop, implement, and manage targeted multi-channel marketing strategies and programs to accelerate brand reach and awareness
• *Create sales messaging and marketing content to drive demand, convert leads to customers, and customers to upsell opportunities
• *Devise methods to monitor campaign performance and messaging and iterate strategies as needed across email, social media, events, web, and other channels
• *Partner with the Marketing Communications Manager (Canada) [KS(U1] to produce thought leadership content that positions Canada’s business leaders as subject matter experts and generates conversations with target clients and prospects (for example on the Tag website and Canada leaders’ LinkedIn pages)
• Stay informed of market trends, competitor activity, and technology which may impact marketing programs and report to colleagues as appropriate
• Cultivate strong partnerships with marketing colleagues across regions and marketing partners across Tag Americas
• Complete other duties as assigned

JOB QUALIFICATIONS

• Tag is an inclusive and equal-opportunity employer. While a BA/BS in a marketing-related discipline is preferred, a combination of on-the-job learning and experience will be considered.
• 5+ years’ progressive marketing experience, ideally with 2 years B2B experience leading growth marketing initiatives for long sales cycles
• Demonstrated experience developing, implementing, and managing targeted multi-channel marketing strategies and programs to accelerate brand reach and awareness across email, social media, events, web, and other channels
• Demonstrated experience creating sales messaging and marketing content to drive demand, convert leads to customers, and customers to upsell opportunities
• Exceptional deadline-driven, detail-focused project management skills and ability to work independently
• Excellent written and verbal communication skills
• Experience with and passion for building programs from the ground up and a never-ending desire to try new and interesting strategies and tactics to improve processes and results
• Marketing Automation platform experience preferred
• Google Analytics knowledge and experience ideal, with the ability to convert data to actionable insights
• WordPress knowledge ideal
• CPG experience ideal but not essential

WORKING CONDITIONS

Candidate’s choice of office, hybrid

This is the opportunity to work in an environment that best suits your needs, fueled by flexible hours and locations, strong supportive benefits, career training and development and, most importantly, an inclusive environment that eliminates barriers and elevates voices, giving every member of the Tag team an opportunity to be seen and heard.

We’ve made a strong commitment to diversity and inclusion and are taking a stance on equality in the workplace. We support sustainability, in our organization and with our network of partners and suppliers.

As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.