The Recruitment team within Student and Enrolment Services is currently seeking a Full-time Regular Student Recruitment Advisor .
Reporting to the Coordinator, International Students, this position plays an important role in the University of Calgary’s recruitment activities through a variety of methods. This includes delivering recruitment presentations, researching and contributing to the development of programs, strategies and market research, as well as providing admissions and career advisement and application pre-screening. The Student Recruitment Advisor, contributes to the University of Calgary’s strategic recruitment goals of developing a vibrant, diverse, and highly academic group of applicants and incoming class of students annually.
This position requires flexibility and travel and will include working evenings and weekends as necessary, depending on travel and event plans.
Position Description
Summary of Key Responsibilities (job functions include but are not limited to):
Student Recruitment and Liaison
Recruits qualified undergraduate applicants to the University from various markets using various tactics such as personal visits, presentations, one-on-one meetings, telephone, correspondence, volunteers and electronic media
Provides up-to-date, accurate information about the University and its programs in order to actively promote and market those programs to prospective applicants
Provides advisement to prospective students and their families on the Canadian educational system(s), University of Calgary programs, admissions criteria, requirements and processes
May provide pre-screening of application credentials to facilitate the application and admission process
Organizes, implements, and conducts varied on- and off-campus informational/promotional sessions for prospective applicants
Travels extensively to regions within Canada and/or internationally to deliver information via presentations and brochures about the University to prospective international students and their families
By working with the other members of the Recruitment and Admissions team and other university units, identifies innovative ways of bringing information to its stakeholders in an efficient and effective manner
There is a high degree of risk associated with recruitment travel, specifically internationally and therefore a high degree of personal responsibility and accountability associated with this role
Student Recruitment Marketing
Using their well-developed knowledge of intercultural customs and traditions in assigned regions, assists the Assistant Registrar, Student Recruitment and Applicant Relations, the Associate Registrar, Admissions and Recruitment, and the Director, Marketing and Communications, with input for marketing publications and other materials required for direct mail campaigns, electronic media, presentations, etc. that target prospective students and key influencers (e.g. guidance counsellors, teachers, parents, etc.)
May assist with the editing of copy, writing of electronic invitations, suggestions for content in print and on the Web, conducting research, etc.
Assists in the planning and implementation of multi-channel marketing and communications plan which may include: region specific social media, direct-mail, electronic communications (e.g. e-mail newsletters/bulletins) and telephone campaigns related to the recruitment objectives of the University for both attracting students and conversion activities
Contributes to the development and ongoing refinements of marketing strategies for student recruitment
Outreach and Network
Plans and targets visits strategically-defined regions within Canada and abroad to meet the University of Calgary’s student enrolment goals
Investigates invitations to attend education fairs and recommends the University of Calgary’s participation to the Assistant Registrar, Student Recruitment and Applicant Relations and the Associate Registrar, Admissions and Recruitment as appropriate
Identifies and targets key contacts/organizations in student recruitment to facilitate University of Calgary’s recruitment initiatives, conversion strategies, and applicant follow-up
Develops contacts, including government representatives abroad, and networks for the purpose of strengthening the ongoing presence and reputation of the University and to encourage applications to the University
Develops a wide range of contacts within the University community; e.g., faculty offices, departments, faculty members, administrative areas, etc., to sustain both a broad information base about the University and to be able to draw on such resources as part of recruitment-related activity
Market Development and Analysis
Conducts research and remains current of major trends, issues and developments (e.g., demographic, economic, political, etc.) affecting the University’s prospective applicants
Maintains an ongoing awareness of available material pertaining to past and present accreditation standards for both Canadian and foreign secondary and post-secondary institutions (e.g., grading systems, credit practices, etc.)
Tracks and keeps abreast of competitors’ activities
Tracks the number of international student enquiries received through various sources (e.g. email, vendors, etc.)
Researches and implements effective conversion activities in conjunction with the Assistant Registrar, Student Recruitment and Applicant Relations for the international student market
Campus Tours
Assists in the delivery of campus tours to support the visitor experience including VIP tours, daily tours and group tours
Collaborates with and build strong relationships with UCalgary constituencies including alumni, parents, high schools and community college programs to build a successful campus tour program
Administration
Reviews applications for processing and to be considered with accuracy and timeliness to ensure applicants are treated fairly and meet required deadlines
Summary reports of trips and activities
Prepares recruitment proposals and completes planning documents to further recruitment efforts
Responds to emails, phone calls and other inquiries from prospective students when required
Qualifications / Requirements:
Completion of an undergraduate degree from a recognized/accredited university; a degree from the University of Calgary is preferred
1 year of undergraduate student recruitment or undergraduate admission experience required
Demonstrated excellent writing, public speaking, and presentation skills; demonstrated abilities in project management; and strength in answering multiple complex enquiries per day
Fluency in a second language relevant to our student recruitment focus in one of the regions of priority will be an asset
Demonstrated experience with event planning and public relations
Knowledge of Campus Alberta and the Canadian university system admissions criteria, university programs, and strong familiarity with Canadian and international educational systems
Advising/counselling skills
Ability to work in a confidential setting and demonstrate good judgment in dealing with sensitive or problematic situations
Analytical and problem-solving skills, particularly for identifying trends in markets, generating original ideas and innovative solutions, and working effectively in a team environment
Experience in effective relationship building
Knowledge and sensitivity to cultural issues; tact, diplomacy, and confidentiality are essential requirements
Good judgment, initiative, and creative problem solving skills
Excellent organizational skills including ability to work independently, meet deadlines, coordinate a number of projects/programs simultaneously in response to changing/conflicting priorities
Effective, calm, and energized under pressure of high-volume, fast-paced working environment
A valid “Class 5” driver’s license (cannot be a graduated license) with proven good driving record (abstract required)
A valid passport
A criminal record check will be required as a condition of employment
Comfortable travelling within Canada and/or internationally for extended periods of time with minimal or no direct supervision
Ability to quickly adapt to new technology programs
Experience working with Microsoft Office applications, an electronic document management system, a Student Information System (PeopleSoft preferred)
Willing to be cross-trained and to assist other departments across the Office of the Registrar
Ability to lift and carry boxes with a weight of 20-25 pounds
Application Deadline: April 28, 2022
We would like to thank all applicants in advance for submitting their resumes. Please note, only those candidates chosen to continue on through the selection process will be contacted.
Additional Information
This position is part of the AUPE bargaining unit, and falls under the Specialist/Advisor Job Family, Phase 2.
To find out more about management and staff opportunities at the University of Calgary and all we have to offer, view our Management and Staff Careers website. For more information visit Careers in Student and Enrolment Services.
The University strongly recommends all faculty and staff are fully vaccinated against COVID-19.
About the University of Calgary
The University of Calgary is Canada’s leading next-generation university – a living, growing and youthful institution that embraces change and opportunity with a can-do attitude. Located in the nation’s most enterprising city, the university is making tremendous progress on its Eyes High journey to be recognized as one of Canada’s top five research universities, grounded in innovative learning and teaching and fully integrated with the community it both serves and leads. The University of Calgary inspires and supports discovery, creativity and innovation across all disciplines. For more information, visit ucalgary.ca.
The University of Calgary has launched an institution-wide Indigenous Strategy in line with the foundational goals of Eyes High, committing to creating a rich, vibrant, and culturally competent campus that welcomes and supports Indigenous Peoples, encourages Indigenous community partnerships, is inclusive of Indigenous perspectives in all that we do.
As an equitable and inclusive employer, the University of Calgary recognizes that a diverse staff/faculty benefits and enriches the work, learning and research experiences of the entire campus and greater community. We are committed to removing barriers that have been historically encountered by some people in our society. We strive to recruit individuals who will further enhance our diversity and will support their academic and professional success while they are here. In particular, we encourage members of the designated groups (women, Indigenous peoples, persons with disabilities, members of visible/racialized minorities, and diverse sexual orientation and gender identities) to apply. To ensure a fair and equitable assessment, we offer accommodation at any stage during the recruitment process to applicants with disabilities. Questions regarding [diversity] EDI at UCalgary can be sent to the Office of Equity, Diversity and Inclusion (equity@ucalgary.ca) and requests for accommodations can be sent to Human Resources (hrhire@ucalgary.ca).
We encourage all qualified applicants to apply, however preference will be given to Canadian citizens and permanent residents of Canada.
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