Toronto School of Management Looking for Social Media Specialist at Toronto, Ontario, Canada Full Time

Trebas Institute Toronto is a career-focused college in Toronto that has provided students with top-quality instruction and education since 1979.

Fleming College Toronto was created in partnership with Trebas Institute to offer the high-quality academics of Fleming’s most in-demand programs with the convenience and advantages of a midtown Toronto location.

A member of GUS Canada Colleges, Fleming College Toronto, and the Trebas Institute are committed to delivering excellence in education.

Position Overview:

The Social Media Specialist is responsible for creating and implementing engaging social media campaigns, managing various social media platforms, and scheduling content. The Specialist develops compelling captions, participates in events and activities, monitors account performance, and stays current with industry trends.

Work Schedule:

Hybrid work model, subject to change. This position will be expected to work on-campus a minimum of 4 days per week or as required based on business needs and occasionally attend events on evenings and weekends.

Specific Responsibilities:

• Create and implement social media campaigns aligned with the brand standards and business objectives, including destination videos, Reels, IG Live, Facebook Live, TikTok, and others as relevant.
• Manage social media accounts, including Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, and others as required.
• Plan, coordinate, and schedule social media content.
• Coordinate the development of social media captions for posts, reels, and stories with the communications team.
• Create visual assets such as photography and videos for social media using Canva and other tools.
• Finalize content for posting on social media channels and conduct a final review of posts to ensure accuracy between the image and the captions.
• Attend key events/webinars, including on evenings or weekends, if necessary, to generate social media content.
• Coordinate and promote IG lives to promote campus, programs, and life as a student, as needed.
• Conduct regular reporting that identifies account trends on engagement, best-performing posts, and changes over time.
• Keep current on issues, trends, and technologies to implement new initiatives as appropriate.
• Perform other responsibilities, projects, or tasks as assigned.

Education and Experience:

• Bachelor’s degree in marketing or equivalent combination of education and experience.
• A minimum of 2 years of experience in social media communications or marketing roles.
• Experience with creative design software, basic video editing, photography, Canva, and digital content creation.

Knowledge and Skills:

• Strong copywriting skills.
• Excellent at creating engaging social media content for diverse social media platforms.
• Strong organizational skills with the ability to handle multiple tasks in a fast-paced environment and meet deadlines.
• Understanding of the latest social media trends and best practices.
• Ability to work both independently and as part of a team.
• Proficient in creating and analyzing social media performance reports to optimize the content and grow followers and engagement.
• Familiar with Hootsuite, Canva, and other design software.

Please note – the Company will conduct a criminal background check upon hire.

Trebas Institute Toronto is an equal opportunity employer and, as such, positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, religion, or belief.

Trebas Institute Toronto is committed to providing accessible employment practices in compliance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation at any stage of the recruitment process, please notify us, and we will work with you to meet your needs.