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UCAN FASTENING PRODUCTS has specialized in the production and distribution of concrete anchors and other fasteners for over 50 years. UCAN strives to provide the most practical and cost-effective solutions to meet the anticipated needs of designers and contractors. UCAN takes pride in its’ knowledgeable and customer-focused sales team as well as the consistent, high quality of UCAN products.
We are in search of a dynamic, self-motivated and highly analytical Marketing Manager experienced in developing and implementing successful marketing strategies and effectively managing the day-to-day marketing activities and budget.
Responsibilities
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from idea to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
- In collaboration with the Sales Manager plan and organize trade shows and exhibitions.
Qualifications
- Excellent organizational and planning skills
- Excellent verbal and written communication
- Personable and able to work in a team environment
- Strong attention to detail
- Creative and innovative thinking
- 4+ years of experience in marketing with exposure to digital and direct response marketing
- Bachelor’s Degree in Marketing or Business
- Internet/Web/Social media savvy, including monitoring metrics (e.g. Google Analytics)
- Experience with marketing automation and CRM tools
Benefits
- Competitive salary and bonus
- Remuneration based on experience and qualifications.
- Comprehensive medical and dental benefits
Job Types: Full-time, Permanent
COVID-19 considerations:
Company has a mandatory vaccination policy in place.
Working Remotely:
Job Types: Full-time, Permanent
Additional pay:
Benefits:
- Casual dress
- Dental care
- Extended health care
- Flexible schedule
- Life insurance
- On-site parking
- Paid time off
- Vision care
Schedule:
COVID-19 considerations:
A vaccination policy is in place whereby all employees are required to be vaccinated.
Education:
- Bachelor’s Degree (preferred)
Experience:
- Marketing: 4 years (preferred)