Term: 1 year
The Marketing and Communications Manager (The Manager) will provide leadership to all strategic marketing and communication objectives as they pertain to recruitment for the graduate and undergraduate programs of the Conrad School of Entrepreneurship and Business (Conrad). This includes the definition, development and maintenance of a strong global brand for entrepreneurship education. The Manager will demonstrate leadership in advancing Conrad’s strategic goals with respect to its external relationships; these include alumni, mentors and coaches, and both local and national entrepreneurship and business communities.
Marketing and Communications
Provide leadership and vision to develop, implement, coordinate and monitor comprehensive marketing, communication and recruitment strategies
Review, develop, produce and distribute effective marketing information and dissemination systems
Market research including identification, monitoring and data analysis of national and regional trends
Conduct communications audits and competition analysis to develop recruiting, marketing and communication strategies and to disseminate this information to others at Conrad and UW at large
Accountable for the marketing and communication budget, including development, monitoring, and revisions
Approve official Conrad communications
Autonomously develop ongoing expertise and stay current in a changing media and social media landscape
Build relationships within the Faculty of Engineering and the wider university in support of the entrepreneurship education objectives of Conrad and UW
Act as the primary media contact for all external media inquiries, providing counsel for projects in collaboration with all external stakeholders, autonomously fostering and managing relationships with relevant media outlets with which Conrad interacts, and aspires to interact
Staff Management
Accountable for hiring and direct supervision of regular marketing and communications staff and co-op student roles
Exercise influence over the communications activities of all other staff and faculty within Conrad
University degree, preferably in a field related to marketing and communications (communications, journalism, public relations, English) or significant industry experience
Master’s degree preferred, as graduate level proficiency is a requirement of the role
6+ years of relevant marketing and communications leadership experience
Proven expertise in independently developing and implementing integrated marketing and communication plans for multiple audiences
Demonstrated experience as a communications strategist
Extensive experience in writing corporate communications, advertising, and marketing materials
Extensive editorial experience, with both print and electronic communications
Demonstrated ability to incorporate both traditional and new communications technologies in strategic initiatives
Superior written and oral communication skills
Excellent human relations skills; outstanding ability to build constructive team relationships and to foster and manage relationships with ability to build constructive team relationships and to foster and manage relationships with internal and external stakeholders
Proven ability to manage a large volume of work, conflicting priorities and deadlines
Strategic thinker with proven ability to develop and execute marketing and communication strategies in a highly professional manner
The University of Waterloo is committed to implementing the Calls to Action framed by the Truth and Reconciliation Commission. We acknowledge that we live and work on the traditional territory of the Neutral, Anishinaabeg and Haudenosaunee peoples. The University of Waterloo is situated on the Haldimand Tract, the land granted to the Six Nations that includes six miles on each side of the Grand River.
The University values the diverse and intersectional identities of its students, faculty, and staff. The University regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees. The University of Waterloo seeks applicants who embrace our values of equity, anti-racism and inclusion. As such, we encourage applications from candidates who have been historically disadvantaged and marginalized, including applicants who identify as First Nations, Métis and/or Inuk (Inuit), Black, racialized, a person with a disability, women and/or 2SLGBTQ+.
All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.
The University of Waterloo is committed to accessibility for persons with disabilities. If you have any application, interview, or workplace accommodation requests, please contact Human Resources at [email protected] or 519-888-4567, ext. 45935.
iCIMS Requisition ID: 2023-9755
Employment Type: Temporary
Salary Range: $69,405 – $86,756
External Company URL: https://uwaterloo.ca/
Street: 200 University Avenue West
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