At Vendasta, we believe in helping great local businesses survive and thrive in a world that’s more competitive than ever—and we’re growing our team! This is an opportunity to join one of the fastest growing tech companies in Canada and make a direct impact on local economies worldwide. In a world where local businesses all over the globe have had their livelihoods turned upside down, Vendasta continues to help them embrace digital solutions and flourish.
Vendasta is a certified Great Place to Work and Best Workplace™ for Today’s Youth and Women. Keep reading if you’d like to join us on our mission to support small businesses all over the world.
About the Job
We are looking for a Director of Product Marketing who will oversee the strategies and tactics used across Vendasta’s Marketplace team to bring Vendasta’s platform and product suites to both new and existing customers.
At Vendasta, the Product Marketing function exists at the intersection of product, marketing, and sales. The primary goal of the Product Marketing function is to bring our solutions to market. Product Marketing is responsible for developing positioning, messaging, competitive differentiation, and delivery of our products to market. As a Director of Product Marketing, you will also be responsible for sales enablement, sales & marketing alignment, bringing new features and products to marketing, working with our product teams, and leading customer research.
The impact you’ll have
Work closely with product marketing teams to develop winning plans, iterate over our strategies, and ensure the path forward is clear for all
Lead and grow a team of Product Marketers to ensure the success and adoption of our products as they go to market
Ensure product marketing teams are effectively measuring their efforts and roll those results up into easily understood reports for senior executives
Develop the strategy for pricing, messaging, packaging, promotion and selling of Vendast’s Marketplace products
Create a unifying set of accepted practices and frameworks across product marketing for:
Product launch plans
Sales enablement
Collaboration with demand generation
Ensure that we have exhaustive competitive research and that research is turned into tools for Sales, Support, Success and Marketing
Train and support sales and customer support teams on new tools and products
Make data-driven decisions to move the team and product forward and hit company goals
Keep the company up-to-date with market trends and competition, and keep us several steps ahead of the competition at all times
Act as a thought leader for Vendasta’s solutions, including speaking engagements and written works
The value you’ll bring
7+ years of product marketing experience. Preference given to those with with 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
Bachelor’s degree in Business or Marketing; MBA preferred
Expertise with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics
Exceptional ROI-tracking skills, able to prove what is—or isn’t—working
Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties
Strong public speaking skills; comfortable in front of large, senior groups
Ability to easily adjust to change in an agile manner—possess an insatiable curiosity and desire to innovate
Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram
Possess a relentless drive to solve your customer’s problems better than anyone else
About Vendasta
So what do we actually do? We create an entire platform full of digital products & solutions that help small to medium sized businesses (SMBs) have a stronger presence online through digital advertising, online listings, reputation management, website creation, social media marketing … and much more! Our platform is used exclusively by channel partners, who sell products and services to SMBs, allowing them to leverage us to scale and grow their business. We’re trusted by 60,000+ channel partners, serving over 5.5 million small to medium businesses worldwide!
Perks
Benefits – health, dental, life, and disability insurance, an employee assistance program (EAP)*, and $500 annual Health Spending Account. Premiums for health & dental insurance will be covered by Vendasta!
Vacation – Minimum 3 weeks paid vacation per year; uncapped sick time policy.
Employee Options Program – get in on Vendasta’s growth and success!
Sweet Eats – On site cafeteria with beverages & snacks all day and free catered lunch every Friday
Training & Career Development – Education reimbursement program, professional development plans, leadership workshops, mentorship program, and so much more!
Culture – comprised of our core values: Drive, Innovation, Respect, and Agility
Social Events – Ideas on Tap, ski trips, virtual talent shows, yoga classes, and more!
Giving Back – endless opportunities to take part in programs and initiatives that give back to the community we work in, including paid volunteer time.
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