VIVO Cannabis Inc. Looking for Marketing Manager at Remote Full Time

VIVO Cannabis™ is recognized for trusted, premium cannabis products and services. It holds production and sales licences from Health Canada and operates world-class indoor and seasonal airhouse cultivation facilities. VIVO has a collection of premium brands, each targeting different customer segments, including Canna Farms™, Beacon Medical™, Fireside™, Fireside-X™, Lumina™ and Canadian Bud Collection™. Harvest Medicine, VIVO’s patient-centric, scalable network of medical cannabis clinics, has serviced over 200,000 patient visits. VIVO is pursuing several partnership and product development opportunities and is focusing its international efforts on Germany and Australia.

The Opportunity

Are you a passionate, integrated marketing professional looking for a new exciting opportunity? Do you have strong digital background and product GTM experience with at least 5 years in a marketing role? Do you want to be part of a company and industry that is making history? Do you have a proven track record of success and desire to grow? Do you come to the table prepared with analytical and competitive facts, strategic thinking to support your recommendations, and are solutions-oriented? Are you able to prioritize and juggle many tasks at once to ensure projects are delivered on time and on budget? Are you a self-starter who can work within a team environment, and has excellent communication skills? Do you thrive on flawless execution bringing the brands to life in the marketplace within a highly regulated environment?

If so keep reading to learn about an exciting opportunity to join VIVO Cannabis on our journey to create, grow and deliver excellence outcomes in the cannabis space focused primarily on health and wellness!

Key Responsibilities

• PRODUCT PORTFOLIO MANAGEMENT AND INNOVATION: Assess sales and consumer trends to inform commercial recommendations on product portfolio optimizations, rationalization, and new product innovation recommendations.
• Responsible for contributing to new product definition (including pricing) and development of GTM commercial launch plans and assets for patients/consumers.
• MARKET AND CONSUMER TRENDS: Maintain a thorough knowledge of cannabis industry, brand competitive set, category trends and consumer segments.
• Leverages and collects consumer and patient data to analyze and summarize insights and trends. Thought leader internally on consumer motivations and what drives them to purchase and engage with our brands and products.
• GLOBAL INTEGRATION: Lead development of marketing materials to support global product launches and ongoing engagement across international markets.
• Contribute to the global strategy for Beacon Medical branded products including portfolio, content development, promotion, and partnerships.
• Work closely with Canadian colleagues and Global VIVO market leaders (Australia & EU) to ensure each region’s stakeholder engagement and marketing strategy aligns with corporate vision.
• MARKETING STRATEGY AND ACTIVATION: Collaborate in the creation of marketing plans, to support forecasted sales volumes (by region and channel) with data supported strategy and tactical execution plans laddering up to overall VIVO Commercial strategy.
• Maintain and support the growth of our brands by identifying, executing, and optimizing quarterly channels plans, partnership, acquisition, and outreach tactics.
• Propose ongoing strategic sales and marketing promotions, including pricing evaluations and recommendations.
• Closely collaborate with Marketing, Sales, and Customer Experience colleagues to develop growth strategies and a roadmap for acquisition, retention, and reactivation of consumers/patients with a strong focus on ROI.
• DIGITAL & SOCIAL STRATEGY: Contribute to digital and social strategy and execution for the Canna Farms medical ecommerce marketplace, email marketing, brand social channels, brand websites, digital trade assets, digital acquisition, and referral programs.
• Take a data-driven approach to measure efficacy of digital channels to grow and optimize them effectively
• CROSS-FUNCTIONAL COLLABORATION: Communicate proactively with Sales, Operations, Regulatory, Quality, Finance, Product Development to facilitate product commercialization of both new and existing products.
• RELATIONSHIP BUILDING AND LEVERAGING: Build relationships with strategic partners, businesses and associations that can influence growth and preference for VIVO brands. Support sales in their relationships with key retailers, clinics, and physicians.
• BUDGET OWNERSHIP: Meet marketing financial objectives; collaborate on annual budget creation; execute to plan and daily management of expenditures; analyze variances; initiate corrective actions as needed.
• MARKETING LEADERSHIP & AGENCY MANAGEMENT: Manage external partner agencies, consultants, freelancers, and other suppliers, who provide marketing, strategy, or digital services to VIVO, ensuring value for money and inspiring them to create outstanding execution of marketing programs to drive results through detailed KPIs.
• PROBLEM SOLVING: Demonstrate an ongoing ability to determine specific simplified actions to keep solving issues & take advantage of opportunities – works well in a team environment
• CANNABIS REGULATIONS AND COMPLIANCE: Become familiar on Cannabis Regulations in Canada and how products are produced, distributed, and sold in Canada, additionally ensure a clear understanding of the regulatory environment and framework and work closely with the Quality Assurance and Legal departments to ensure full compliance

Qualifications and Skills

Academic/Educational Requirements

• Bachelor or Master’s degree/diploma in business administration, marketing, or relevant field
• 5+ years of experience in marketing and brand management; new product launch experience required
• Several years of experience and success in digital project ownership and execution required
• 2+ years of experience in cannabis industry as asset (pharmaceutical, beverage-alcohol, CPG, cosmetics, food, health, and beauty industries also considered)

Required Skills/Experience/Knowledge

• Project management and product management – prior commercial launch experience required
• High attention to detail and accountability, with track-record of delivering high quality work on-time and on-budget
• Strong communication skills, both written and oral, with the ability to influence a multitude of audiences through storytelling
• Familiar/experienced with cannabis products and cannabis communities in Canada, fluent & active in relevant social media platforms & applications
• Google analytics, social advertising (Facebook, Instagram, LinkedIn, Reddit), WordPress CMS preferred, Ample Organics ideal.
• Strong creative solutions-focused problem solver with a can-do attitude
• Consumer-first approach; committed to continually improving the consumer/patient experience
• Positive leadership style motivating cross functional teams with hands-on approach
• Experience in the development and fulfillment of KPIs
• High degree of collaboration working cross functionally and geographically
• Entrepreneurial spirit with a bias for action and ability to thrive & succeed in a fast-paced environment
• Excellent learning agility with a hunger to become an expert in both the medical and recreational cannabis marketing channels
• Strong organizational skills: ability to efficiently manage time and competing priorities
• Excellent analytical skills; proficient in Microsoft 365 applications (Excel, PowerPoint, Word, Teams, OneDrive)

Job Types: Full-time, Permanent

Benefits:

• Dental care
• Employee assistance program
• Extended health care
• RRSP match
• Vision care
• Work from home

Schedule:

• 8 hour shift

Supplemental pay types:

• Bonus pay

Work Location: Remote