Totem Media Looking for Growth Marketing Specialist at Vancouver, British Columbia, Canada Full Time

Job brief

We are looking for an enthusiastic Growth Marketing Specialist to join our team in Vancouver.

Totem works with Global brands helping to define and develop future-forward marketing strategies – which are informed by our research and experience in; Data/analytics, Direct-to-Consumer (DTC) branding and China marketing & technology practice. 

You will be an integral part of our team, working on building an audience for Totem; on social media, and through email newsletters and reports (white-papers) – ensuring that Totem continues to expand its profile. As a central part of this role, you will take ownership for managing a marketing-to-sales funnel.

Responsibilities

• Work with Totem leadership to create a clear plan for growth of audiences (prospects)
• Establish and manage a conversion funnel (create a path from marketing/sales)
• Conduct market research on/about trends in marketing, technology and innovation
• Build and maintain multiple content schedules for; email DMs, social media, and reports/papers
• Create (write) content for email DMs, and social posts
• Creating/implementing other marketing activities, such as Webinars/Podcasts
• Edit and review content from other team members (ensure high-quality content across org.)
• Collaborate with teams across multiple offices and timezones on plans/projects
• Analyze marketing data (campaign results, conversion rates, traffic etc.) to refine strategies
• Make recommendations for optimizing Website and other touch points

Requirements

• Exceptional communication and writing skills 
• Strong experience with social media marketing (LinkedIn, Twitter…)
• Proven experience as marketing specialist in similar role
• Experience with marketing data analytics and tools
• Experience with email and CRM systems (A/B testing, database segmentation/targeting)
• Ability to find solutions using digital tools (eg. Airtable, Tableau, Google Data Studio…)
• A Mac user, with strong experience on Keynote (and/or PPT)
• Commercial awareness partnered with a creative mind
• BSc/BA in marketing, communications or equivalent
• Well-organized and detail oriented

Great to Have

• Excited to learn new things and be on cutting edge of marketing and branding 
• Experience and interest in Direct-to-Consumer (DTC) brands 
• Up-to-date on latest trends with online marketing
• International mindset (time spent living globally)