Bridgehead Looking for Director of eCommerce at Remote Full Time

At Bridgehead, we believe in the power of the local and global community. We source and support small-scale, sustainable farmers building inclusive communities through our coffees. We are dedicated to creating exceptional coffee, while consciously connecting people and minimizing the impact to the planet. Founded over 20 years ago, Bridgehead and our team are dedicated to our craft and are committed to doing so in a socially responsible way. We conscientiously select the best ingredients for our products: our coffee is sustainably grown, and we maintain Fairtrade certification as a founding principle of our business. Our commitment to community building translates to our team and the diversity we seek to grow our team and brand as inclusive, fair-minded, and focused on renowned hospitality.

We are seekinga Director of Digital that will help lead and expand our brand, products, and community across Canada and beyond in the digital space. While Bridgehead HQ is in Ottawa and its parent company Aegis Brands is in Toronto, the Director of Digital can be located anywhere in Canada.

Role

We are looking for an out-of-the-box analytical and results-driven leader, with an equal passion for creation and execution. You will lead the development of a holistic eCommerce & Digital strategy that aligns to our brand principles and is focused on strong growth. Your digital channel and managerial experience will enhance our existing leadership team that is laser focused on product sustainability and stewardship, customer service excellence and business growth. Fundamentally, you will lead the Digital Channel that will be a key revenue and profit driver for the company for the future. As an integral part of this collaborative team, you will envision and translate our brand into a selling proposition that successfully aligns with the future and ever-changing state of the eCommerce & digital environment. You will report to the President and own the roadmap for new site features, functionalities and enhancements and lead delivery of these improvements with the goal of maximizing site conversion, average order value and CLTV. Moreover, you will bring the digital focus to our emerging commitment to building an omnichannel experience for our customers.

Responsibilities

• Own (develop, execute) the eCommerce strategy ensuring the online growth strategy aligns with the overall business strategy and priorities while delivering profitable growth.

• Collaborate with the leadership team to ensure eCommerce experience and infrastructure are integrated and support cross-channel business objectives.

• Monitor key drivers of sales and gross profit margin including traffic, average order value, funnels, and conversion.

• Work with the marketing team to drive digital lead generation and customer acquisition; driving and converting profitable online transactions including working with them to oversee development of digital content. In addition, design and present multi-channel digital marketing strategy and ensure effective communication and completeness of plans on all digital and eCommerce initiatives (e.g. product launch, seasonal campaign, new website architecture, customer journey mapping).

• Leverage site analytics and internal dashboards to monitor performance and ensure marketing initiatives are driving cost efficient CPA’s and to understand trends, customer behaviours and transform insight to actionable execution and results.

• Lead user experience (UX) enhancements from design and development to deployment with the goal of increasing stickiness metrics and minimizing return rates. Build up retention, community and maximizing customer value. Accountable for SEO strategy, customer service experience and delivery, developing and management of online fraud prevention strategies.

• Identify and open new digital doors (i.e., online marketplaces) that align with our brand ambition and commitment to renowned hospitality.

• Ensure effective communication of all digital and eCommerce initiatives, resulting in consistent understanding of the reasons for, direction of, and expected results of each project.

• Build organizational eCommerce capabilities that are data and analysis based and focused on growth.

• Build and mentor a team of eCommerce & digital talent to drive key business metrics, support our strategy and deliver results.

• ​Manage and own the Digital budget and P&L, including meeting revenue goals for sites and providing post-project ROI analysis paired with consumer insights to make recommendations to increase and drive revenue.

Requirements

• At least 5 years proven eCommerce commercial experience with an emphasis on customer service and achieving online sales and other performance metrics.

• Great leadership and team management skills.

• Previous experience with digital B2C and B2B marketplaces.

• Knowledge of Web-based content through a CMS platform.

• Passionate about the Customer journey.

• The ability to strategize and manage site content for SEO and SEM.

• Experience using Web analytics including Robust quantitative skills including forecasting ability and ROI analyses.

• Ability to design, develop and manage web projects.

• Headless commerce experiences an asset.

• Excellent communication skills and demonstrated experience building strong partnerships across teams and external partners.

• Comfortable with building and maintaining e-Commerce sites such as Shopify.

• Strong relationship management and interpersonal skills, a good person who cares about people.

• Growth mindset with deep knowledge and hands-on experience building funnels and lifecycle journeys to drive revenue.

Bridgehead offers a competitive full compensation package, an incredibly fun work environment, and career advancement opportunities. This position is also eligible for participation in the comprehensive Group Benefits Plan, paid vacation, and a variety of corporate discounts.

We invite diversity in our applicants; our differences make us stronger! We welcome and encourage applications from people of all races, sexes, colours, religions, sexual orientations, disabilities, ages and gender identities.

We strive to remove barriers in our hiring process. Accommodations are available on request for candidates taking part in all stages of the recruitment and selection process. Please contact the HR department at 343-550-8819 if you require accommodation.

Job Type: Full-time

Schedule: