Bucketlist Rewards Looking for Marketing Programs Manager at Vancouver, BC Full Time

Does this sound like you:

• Love nothing more than executing marketing campaigns and getting the critical details organized and live!

• Solution-oriented, organized marketer with expertise in product marketing tactics

• Thrive in startup environment with fast growth and awesome culture

• Keen to be a part of a company that want to make a world a better place through building best cultures

We are currently looking for a Marketing Programs Manager to join Bucketlist Rewards! Every month our platform is being used to positively impact many tens of thousands of employees’ lives.

Bucketlist is a hyper-growth Employee Rewards and Recognition SaaS platform with (we have grown by over 800% in the past 2 years!):

• A strong leadership team at the helm
• High performing team who loves to innovate and get it done
• An awesome product with World Class customer satisfaction (NPS score of 89)

Our platform is used to recognize outstanding performance and reward staff in a meaningful way, whether that’s a day off, learning a new language, or taking a yoga class with friends.

As a Marketing Programs Manager dedicated to generating demand for our sales team, you are a marketer who knows how to develop outstanding programs that speak to our Ideal Customer Persona. If you enjoy improving your skills, driving growth in a startup-style environment, and working in a culture that loves creativity, experimentation, and innovation, then this will be a great place for you!

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Key tasks and responsibilities: *

• Work with the marketing team to come up with and execute multi-channel marketing campaigns to generate leads and prospects
• Refine the Bucketlist Rewards brand positioning and messaging
• Develop and and launch lead nurturing program to convert new and current prospects
• Overlook Bucketlist rewards website strategy and identify areas for improvement
• Organize events, trade shows, and community in-person/virtual activities
• Collaborate cross-functionally with sales, marketing, customer success, product to develop communications, campaigns, and plans
• Analyze and track marketing metrics, campaigns, and identify new opportunities to boost brand awareness and grow pipeline
• Leverage marketing automation and lead management to build, automate and measure nurture workflows in Hubspot
• Develop a deep understanding of customers, product and align marketing messaging and materials to ICP
• Develop, lead, and support go-to-market strategies for major product launches

Qualifications:

• Have 5+ years of marketing experience.
• Have 2+ years of experience in B2B or SaaS marketing.
• Love building out marketing campaigns and tracking their performance.
• Comfortable bringing ideas forward and love nothing more than figuring out the way to test if an idea can be successful.
• Have the copywriting skills needed to write compelling email, case studies, website, landing page copy and sales copy.
• Have strong communication skills, both written and verbal.
• Have the ability to operate at a strategic level as well as a desire roll up your sleeves and immerse yourself in the details.
• Skilled project manager capable of successfully managing projects involving tight deadlines, multiple stakeholders, and many competing priorities.

Experience with some of the following marketing channels and a keenness to learn new skills as required:

• Copywriting
• Email marketing
• Content marketing
• Webinars and partnerships
• SEO
• SEM
• Google Analytics
• Database Management (Hubspot experience preferable but not essential)
• Conversion optimization and A/B testing
• Landing page development
• Blog and whitepaper writing
• Product Marketing understanding and experience

The Perks:

• Join a high growth business where you’ll be part of a high performing team with lots of potential
• Exciting opportunities to grow your career with our fast-growing business
• Flexible working culture. We are a distributed workplace, with a beautiful office in East Vancouver
• Comprehensive benefits package (health, dental, vision care)
• An amazing rewards and recognition platform; we’ll help you achieve not just your career goals, but your personal goals as well!

Job Type: Full-time