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We are looking for a highly motivated and experienced Marketing Specialist / Strategist to support the growth and to scale Capgemini Strategic Advisory Practice that includes Strategy, Design, Customer Data Platform (CDP) and MCM (Multi Channel Marketing space). This role will be key in growing Capgemini’s capability in the Customer and Front Office domain. The role will require entrepreneurial and out of the box thinking to continuously evolve and grow the practice
Key responsibilities:
The ideal Specialist / Strategist role will:
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Possess personal brand, deep experience, curiosity and a passion for value realization in the Customer/Front Office space. Must have an established track record in front office value realization.
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Have experience and passion for personally maintaining relationships with Chief Marketing Officers (CMOs), Chief Sales Officer (CSO) and Chief Revenue Officer (CRO) domains and build relationships at our top accounts. Must demonstrate ability to establish relationships with CMO, CSO, CRO, CDO or their next levels.
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Be specialized in CRM, Customer 360, Martech Architecture and Marketing Technology Transformation
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Represent Strategic Advisory in collaboration with other Capgemini business line with our top MCM partners including Salesforce, Adobe, Tealium, Oracle, SAP, Microsoft, Redpoint, SAS, Cheetah Digital, Treasure Data and motivate them to lean in to partner deeply with Capgemini.
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Must have knowledge of evolving trends impacting Customer Data including regulatory changes, privacy considerations and evolving market trends implementations on any or combination of Customer 360, Customer Propensity/Scoring/Segmentation models, Customer Golden Record creation.
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Demonstrate strategy and delivery experience with at least two named CDP partners
Work well in a matrixed organization by collaborating with
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Account teams that handle relationships with our top accounts and help them exceed their goals through delivery of strategy and execution of Customer and Front Office offers.
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Customer Data Hubs/Customer Data Platform/CRM community by representing the value that Advisory brings from Strategy to Value Realization.
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Data Science & AI (DS&AI) community by onboarding them on opportunities and differentiating Capgemini through the use of AI solutions. Also supporting the DS&AI team on any Customer First and Martech opportunities they are working on. Must demonstrate close collaboration with data science teams.
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Collaborate with the appropriate Business Lines within Capgemini (Invent, Insights and Data, Customer First, Digital Customer Experience) by aligning on offers, competencies, GTM approaches, etc. Must demonstrate ability to collaborate & work well with global teams.
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Support the Sr Director in Advisory in being able to develop and rapidly grow team of experts and practitioners focused on Customer and Front Office offerings while managing to required utilization requirements for the team.
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Must demonstrate practice building experience – preferably within a well-recognized consultancy to shape, manage and evolve the portfolio of offerings.
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Responsible for project delivery and oversight and management of the project financials.
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Be able to travel as needed in a post covid environment. Must be willing to travel as a consultant.
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Demonstrate eminence through publications, whitepapers, industry presentation and marketing initiatives to index and enhance the Capgemini brand in Canada.
Life at Capgemini
Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer:
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Collaborating with teams of creative, fun, and driven colleagues
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Flexible work options enabling time and location-based flexibility
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Company-provided home office equipment
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Virtual collaboration and productivity tools to enable hybrid teams
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Comprehensive benefits program (Health, Welfare, Retirement and Paid time off)
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Other perks and wellness benefits like discount programs, and gym/studio access.
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Paid Parental Leave and coaching, baby welcome gift, and family care/illness days
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Back-up childcare/elder care, childcare discounts, and subsidized virtual tutoring
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Tuition assistance and weekly hot skill development opportunities
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Experiential, high-impact learning series events
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Access to mental health resources and mindfulness programs
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Access to join Capgemini Employee Resource Groups around communities of interest
About Capgemini
Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 360,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2022 global revenues of €22 billion.
Get The Future You Want | www.capgemini.com (http://www.capgemini.com/#_blank)
Disclaimer
Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.
This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.
Capgemini is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.
Click the following link for more information on your rights as an Applicant http://www.capgemini.com/resources/equal-employment-opportunity-is-the-law
Applicants for employment in Canada must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in Canada by Capgemini.
Job: Project Manager
Organization: NA APPS SANA
Title: Sr. Martech Specialist
Location: CAN-ON-Toronto
Requisition ID: 074118
