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Crystal Fountains is seeking a talented Marketing Specialist to join our Toronto team, who will be reporting to the Marketing Manager. This role is pivotal in driving marketing strategies to enhance brand awareness, foster loyalty, and contribute to revenue growth. Based in our Concord facility, you’ll collaborate with global teams, leading marketing initiatives and creating a compelling online presence. Your creativity and expertise will play a key role in shaping the future of Crystal Fountains in the evolving landscape of modern marketing. If you’re ready for a challenging and rewarding opportunity, apply now to be part of our innovative journey.
Why work for us:
- We operate on excellence, integrity, collaboration, innovation, and passion principles.
- A comprehensive total compensation package inclusive of group benefits and a pension plan matching program.
- A dynamic and collaborative culture focused on achieving excellence.
What you’ll be doing:
- Copywriting – Researching and drafting social media captions, project and/or campaign blog posts, and PR editorials.
- Gather, analyze, interpret, and report data on lead generation, website, and social media analytics, and campaign performance on a weekly, monthly, quarterly, and yearly basis.
- Tracking users and inquiries daily, coming from the website and conveying them to the Sales Department.
- Conducting frequent website audits and updates.
- Social Media management – Drafting calendars and captions, working with our design specialist to create content, liaising with departments, team members, and clients to gather information, posting on our social media platforms, and tracking and reporting analytics.
- Campaign management – Work with the Marketing Manager on monthly project, product, or thematic omni-channel campaigns, which include blog posts, e-blasts, social media posts, and overview videos.
- Assist the Marketing Manager on other online and offline key projects.
Requirements:
- Post-secondary degree or diploma in Design, Marketing, Communications, or related field.
- A minimum of three (3) years of experience in content marketing, digital marketing, or related field.
- Experience and proficiency in copywriting, both long and short format.
- Experience and proficiency in Marketing (Social Media and website, primarily) data analytics, data interpretation, and reporting.
- Experience and proficiency in Social Media management, including Social Media strategy, tools, and content creation.
- Experience in website management.
Good to have:
- Experience in graphic design and using Adobe Creative Suite software, primarily Photoshop, Premier Pro, and InDesign.
- Experience in Social Media ads for Facebook, Instagram, and LinkedIn.
- Experience in Email Marketing tools such as ActiveCampaign, Mail Chimp etc.
- Photo and video production skills.
- Experience in visual communication principles.
What you’ll need to succeed:
- Experience in collaborating across organizational boundaries with a “can-do” attitude.
- Strong written and verbal communication skills.
- Creativity and the ability to develop content that provokes engagement.
- An innovative and goal-oriented mindset for solutions.
- Be a team player with the ability to build relationships, influence, and collaborate with internal and external stakeholders.
- Ability to synthesize analysis results, develop recommendations, and present results to solve complex problems.
For consideration, please apply online. As part of our commitment to inclusivity, diversity, equity, and accessibility, our goal is a workforce built on respect that reflects the communities we serve. We thank all applicants for their interest in Crystal Fountains but only those selected for an interview will be contacted.
We are proud to comply with the Accessibility for Ontarians with Disabilities Act (AODA), 2005 and the Integrated Accessibility Standards Regulation. We are happy to honor accommodations at any part of the recruitment process and invite you to let us know how we can help.
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