The successful candidate will be responsible for building and developing customer journeys and marketing automation campaigns for the email marketing and SMS channels, while optimizing and reporting on performance. They will have the capabilities to develop, implement and deploy complex HTML email builds while being able to ensure delivery of a flawless UX. The role will strive to achieve growth targets while improving segmentation, personalization, customer attraction, engagement, renewal, and retention. They will also be granted several opportunities to work on the larger, business-wide Enterprise Automation initiative and User Centric Database, while being exposed to several industry leading tools.
Reporting to the Sr. Product Manager, Marketing Automation, this role has the following responsibilities:
Provides thought leadership and strategy on new campaign opportunities and optimization techniques to grow the email marketing and SMS program. Evaluates program performance to help develop and update company goals and objectives.
Leads the email and SMS marketing program development and execution, including segmentation, testing, deployment, optimization, tracking and reporting not only for the marketing department but for the total company across all line of business
Organizes and meets with business stakeholders and key internal customers of marketing automation, gathering needs from teams, sizing, and prioritizing opportunities accordingly and implementing data driven email journeys within Fairstone’s dedicated marketing automation team and email delivery tools
Leads initiatives to increase the customer lifetime value by building and executing effective targeting strategies and communication funnels in respective channels
Uncovers opportunities to optimize conversion points across their dedicated channels leveraging data and results from A/B tests to make decisions
Regularly identifies trends and strategies used by other leading brands to glean insights on best practices and new ideas that might be beneficial for Fairstone’s growth
Spearheads marketing automation initiatives including strategy, methodology, infrastructure, optimizations and growth across the company
Develops and implements continuous improvement ideas to enhance processes, speed, and data accuracy
Support retrieving new data points in MA system and advises on use, configuration and reporting
Manages customer data, master lists and segments to ensure the most optimal and relevant email communications are triggered and delivered
Identifies, investigates, diagnoses and troubleshoots errors with the appropriate internal and external teams
Creates mobile responsive email templates via HTML, utilizing copy provided by the content team
Work with the Sr. Product Manager on creating an email migration strategy plan and tactical roadmap while assisting in managing the project initiative Complies fully with all privacy, confidentiality, marketing permissions, data security and other requirements related to the handling, access and storage of customer data
Ensures a fully compliant email and SMS marketing program, including adhering to all email regulations, best practices, and internal compliance practices in various regulatory regimes (CASL)
Your wellness is our priority
To protect your health and wellness, Fairstone will conduct recruitment digitally for this position. You will receive virtual onboarding and training and will initially work remotely with the Fairstone team. We look forward to introducing you to the team at Fairstone once physical distancing measures are lifted.
The minimum qualifications for this position are:
5+ years digital marketing experience, including proven experience in marketing automation or email marketing using market leading platforms
Bachelor’s degree or College diploma in related field
Solid technical skills and expertise in web programming for HTML and CSS optimized for email deployment
Experience in planning and executing user-journey funnels to assist in cross-selling and up-selling customers
Experience in executing plans, meeting deadlines and operating in an agile/sprint environment, with ability to manage competing tasks and prioritize accordingly
Solid experience and comfort using a variety of different email marketing platforms (Pinpoint & Mailchimp is a plus)
Strong analytical skills to drive business insights
Solid experience in Google Analytics
Keen eye and aptitude for troubleshooting with solutions led approach
Understands workflow processes and systems within a marketing/sales cycle
Proven ability to effectively communicate and work with team members, business users and technical staff
Ability to stay organized under conditions of multiple tasks and tight deadlines with minimal supervision while ensuring accuracy, efficiency and quality of deliverables
Financial services industry background an asset
French language skills an asset
What’s in it for you?
At Fairstone, we offer all our permanent employees:
A minimum of 3 weeks paid vacation (prorated to your start date)
Wellness days
Employee referral program $2000.00 or more.
Great Benefit Program (flexible health and dental benefits, access to virtual health care provider Dialogue, pension plan and much more!)
Ongoing Learning and development Training
Tuition Assistance Programs
Paid volunteer day and organized volunteering event across the country
A growing company with potential for personal growth and career advancement.
And Much more.
If you’re seeking a role with a growing business that values employee development, Fairstone is the right place for you!
Come join our team!
Fairstone is an equal opportunity employer. Accordingly, we will make reasonable accommodations to respond to the needs of people with disabilities. Individuals who view themselves as Aboriginals, members of visible minorities, and disabled are encouraged to apply in confidence.
Whether you’re seeking first-time employment or are making a career change, Fairstone has the internal support to help our team members grow and succeed.
Please note that applicants who receive a conditional offer from Fairstone Financial will be required, as a condition of employment, to provide proof that they are fully vaccinated pursuant to applicable law, with a COVID-19 vaccine approved by Health Canada. Fairstone Financial will consider individual requests for accommodation by applicants who cannot be fully vaccinated due to health or other permitted grounds.
Time Type:
Full time
Job Type:
Permanent
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