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Overview:
Hexagon’s Autonomy & Positioning division, is looking for a Marketing Automation Specialist to join our high-tech engineering and manufacturing company that is committed to customer service excellence and continuous improvement. If you’re passionate about digital marketing and looking for a unique opportunity to help build a B2B automation program from the ground up, we want to hear from you! We’re looking for someone who knows Pardot or a similar marketing automation platform inside and out to join our Marketing Communications team. In this role, you’ll use your marketing automation experience to develop our lead generation and nurturing program to help connect the dots between marketing efforts and sales results. Through collaboration with our team of writers and project managers, you’ll help us develop and deliver marketing programs that attract and engage prospective customers while guiding them through the customer journey.
Hexagon’s Autonomy & Positioning division, is looking for a Marketing Automation Specialist to join our high-tech engineering and manufacturing company that is committed to customer service excellence and continuous improvement. If you’re passionate about digital marketing and looking for a unique opportunity to help build a B2B automation program from the ground up, we want to hear from you! We’re looking for someone who knows Pardot or a similar marketing automation platform inside and out to join our Marketing Communications team. In this role, you’ll use your marketing automation experience to develop our lead generation and nurturing program to help connect the dots between marketing efforts and sales results. Through collaboration with our team of writers and project managers, you’ll help us develop and deliver marketing programs that attract and engage prospective customers while guiding them through the customer journey.
Hexagon’s Autonomy & Positioning division is a global technology leader, pioneering end-to-end solutions for assured positioning on land, sea, and air. We are an industry leader recognized for technical innovation, unsurpassed quality, and industry-leading customer support. Our organization is a dynamic, fast-paced, highly collaborative environment. Come see why we are recognized as one of Alberta’s Top 75 Employers since 2019!
Responsibilities:
As Marketing Automation Specialist, responsibilities include:
Lead day-to-day marketing activities relating to marketing automation, PPC, operational, e-commerce and email marketing campaigns to drive customer acquisition using Pardot and Salesforce
Collaborate with stakeholders to develop end-to-end digital marketing campaigns
Support marketing operations, lead management, and campaign execution to drive digital engagement
Contribute to the planning, quality assurance process, and execution of email and digital marketing campaigns, including product, promotional and triggered emails, automations, content syndication, etc.
Implement A/B testing to improve conversion across all funnels to improve conversions
Maintain and organize A&P’s Pardot business units, including ongoing maintenance of templates, database health, landing pages, distribution lists, custom fields, etc.
Develop and maintain reports at both the technical level and for non-marketing stakeholders
Develop, implement, and continuously evolve best digital and email marketing practices across channels
Develop and monitor campaign budgets
Support Pardot admin duties for all A&P Pardot business units
Qualifications:
Must-have:
2+ years using Pardot (preferred) HubSpot, Marketo or a similar tool in a marketing automation role
4-6 years of experience in digital marketing, preferably in B2B environments.
In-depth knowledge and proven success with paid marketing campaigns, including PPC, retargeting, social advertising, content distribution and placement networks, and third-party publications
Excellent written, oral, and interpersonal communication skills
Proven ability to manage multiple deadline-driven projects with diverse stakeholders
Proficient in Google Analytics and Google Data Studio
Knowledge of Salesforce CRM and the relationship to Pardot automations
Nice-to-have:
Pardot certification, a marketing-related certificate program or a Bachelor’s degree is nice to have, but not required if you’ve got a proven track record of creativity and success with Pardot campaigns
HTML/CSS
Adobe Creative Suite
SEO experience
Graphic design
Working knowledge of GDPR/Privacy regulations as it relates to digital marketing
Key Success Factors:
Highly analytical, detail-oriented and organised
Self-driven with the ability to work independently while collaborating remotely with team members to achieve campaign timelines and goals
