i-Sight Looking for Senior Director, Growth Marketing at Ottawa, ON Full Time

About the Role

i-Sight helps companies protect their employees, culture, and business through world-class software for uncovering, investigating, and preventing fraud, ethics, harassment, discrimination, and security incidents. We’re proud to count a roster of Fortune 500 companies among our customers, which have relied on i-Sight for managing millions of cases over the past 20 years and helping mitigate both financial and brand risk.

With massive growth ahead for i-Sight, we’re looking for a Senior Director, Growth Marketing to help build and scale a demand generation engine driving millions of dollars of CAC-efficient pipeline every month. Reporting to the new CMO, this is an individual contributor role on an agile B2B marketing team. In this full-stack marketing role, you’ll tap creative and strategic skills as well as your analytical and experimental skills to craft and execute multichannel acquisition and retention marketing aimed at aggressive performance targets.

What You’ll Do

• Work with the CMO and marketing team to develop data-based strategies supporting business goals and shared objectives with Sales; play a key role in building a demand gen engine and growth flywheel.
• Flex between strategy and tactics by building/running campaigns driving traffic, conversion, and retention.
• Inform martech and data decisions that will elevate and scale digital marketing capability and impact.
• Help the team forecast and achieve marketing performance targets across the funnel (MQLs, velocity, conversion), manage ROI by channel, and maintain a strong LTV/CAC ratio.
• Continuously experiment through a robust, focused testing plan across channels to inform investment.
• Relentlessly optimize by blending qualitative and quantitative insights to improve funnel performance and key user journeys for both customer acquisition and retention.
• Work with Sales to establish a co-marketing program that expands reach and impact.
• Proactively look for growth impediments across tactics, channels, processes, and tools, and then work with the team to prioritize and resolve them as well as build frameworks that help us scale.

Who We’re Looking For

• 15+ years of data-driven marketing experience (including 5+ recent years in B2B SaaS).
• Outstanding interpersonal, communication, problem solving, and presentation skills.
• Exceptional ownership mentality with a bias for speed, initiative, execution, and teamwork.
• Performance-oriented and accountable to the KPIs related to their work.
• Strong learning orientation with demonstrated results as an inquisitive problem solver.
• Demonstrated ability to plan and run complex, multichannel campaigns and budgets end-to-end.
• Skilled at analyzing data, gleaning insights, and understanding the technical side of analytics.
• Broad experience with SEO, SEM, paid and organic social, programmatic, and direct (ABM a plus).
• Current in personalization, buyer intent, multi-touch attribution; skilled in measuring ROI.
• Keen eye for creative expression of message and brand across touchpoints.
• Proficient in Salesforce, Marketo, Google Analytics, Tableau, Wordpress, Drift (or similar).

Perks and Benefits

• Work remotely within a casual and flexible work environment (our team spans the US and Canada)
• Competitive employer-paid benefits plan
• Generous professional development budget
• Half-day Fridays in the summer + weekly meeting free time blocks

Please note, this is a remote position. Selected candidates will be contacted through our BambooHR system (please check your junk mail).

i-Sight is an equal opportunity employer. All qualified applicants are given consideration regardless of race, religion, color, gender, sex, age, sexual orientation, gender identity, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable employment laws. If you have a disability or special need that requires accommodation, please contact us at [email protected].