Support Staff (BC General Employees Union)
Hours Of Work (BCGEU)
8:30-4:30
# of openings:
1
Hours Per Week (BCGEU)
35
Pay Level
14 – BCGEU Pay Grid
Days Of Work (BCGEU)
Monday, Tuesday, Wednesday, Thursday, Friday
Employment Type
Permanent Full Time
Internal Closing Date
October 3, 2023
Travel Frequency
Occasional travel between campuses is required.
External Closing Date
October 24, 2023
Competition ID
2908
Kwantlen Polytechnic University
KPU offers all learners opportunities to achieve success in a diverse range of programs that blend theory and practice, critical understanding, and social and ethical awareness necessary for good citizenship and rewarding careers. KPU strives to implement initiatives that will attract, support, engage, and retain KPU’s people and create an environment where all employees see themselves as contributing to student learning.
JOB OVERVIEW: Customer Relationship Management (CRM) Specialist
Passionate about marketing technology and email automation? We are seeking a CRM specialist to join our Marketing team and engage prospective students with our CRM. If you love data, marketing, and split testing this could be the perfect fit for you!
The Customer Relationship Management (CRM) Specialist will be Kwantlen Polytechnic University’s CRM subject matter expert, playing a key role in supporting KPU’s use of this technology to achieve business goals and objectives. The CRM Specialist will work closely with KPU Marketing and Communications, International, Future Students, the Office of the Registrar, IT Services, and KPU’s Major Events Team in developing, planning, implementing and evaluating CRM system requirements and accompanying business processes. Through the development and implementation of comprehensive strategic marketing, recruitment and retention campaigns, the CRM Specialist will assist in furthering the enrolment objectives of KPU.
The incumbent is a process-driven problem solver who utilizes their analytical and technical skills in the field of CRM systems and project management. They will work with a strong group of functional specialists, providing CRM support to cross-functional teams comprised of partners from across the University. Experienced in marketing communications, this role will work alongside multiple departments and faculties to create e-mail automation workflows to effectively communicate to prospective students and nurture them through KPU’s marketing (recruitment) funnel.
The CRM Specialist will also be responsible for managing, analyzing, and interpreting data to provide insight and support for strategic decisions, making best-practice recommendations to all teams using the CRM solution. This incumbent will collaborate with various departments to gather and document new and existing technical and functional business requirements while providing recommendations for solutions. The CRM Specialist should be skilled in marketing and related advertising strategy and have a strong strategic ability to integrate e-mail communications with traditional and digital marketing campaigns. They will have a strong understanding of the CRM software and be able to run complicated data sets. This position will work collaboratively with various departments to inform KPU’s overall marketing, recruitment and lead capture strategies, using a data informed approach in communications.
Education And Experience
Qualifications
Click Here For a More Detailed Job Description
Does this role sound like it was made for you, yet you don’t check every box?
We at KPU understand that experiences and qualifications may look differently for everyone and, if this job description is of interest to you, we encourage you to apply.
Note To Applicants
Kwantlen Polytechnic University welcomes and encourages applications from equity deserving groups and diverse experiences including, but not limited to, Indigenous people, racialized people, people with disabilities, and members of the 2S/LGBTQIA+ community.
If there are any barriers that you are experiencing or an accommodation that we can provide to support you through the application process, please reach out to us at [email protected].
All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.
We thank all applicants for their interest in employment with KPU. Only those selected for an interview will be contacted.
Kwantlen Polytechnic University is committed to protecting the safety and welfare of employees, students, and the general public, and upholding the reputation and integrity of the University. For this reason, final applicants will be asked to undergo a background check.
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