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LANDR is looking for a Director of Performance Marketing. We’re looking for someone to lead all aspects of paid acquisition, who knows how to work with a team, and who gets excited about the prospect of working for musicians.
What you will do:
- Manage a team of two Growth Marketers, and lead our campaigns across various channels such as Google, YouTube, Facebook and Instagram, managing a substantial budget against growth and efficiency goals
- Collaborate with and act as the main liaison between LANDR and our external ad agency partners
- Optimize campaigns as well as analyze results to help us determine how and where budget should be allocated
- Work closely with other teams to share learnings and apply takeaways from other teams to campaigns within your channels
- Partner with design, product, engineering and marketing to build, test, and optimize user experiences on our websites and in our acquisition flows
- Test new channels to identify areas that will enable us to scale and improve efficiency
- Monitor competitors’ practices, innovate and differentiate along with the team
- Regularly share performance insights, learnings, and go forward strategy with key stakeholders across the business
You are…
- An excellent communicator with the ability to translate complex analysis into understandable business terms;
- An auto-didact with an obsessive desire to learn more about your industry and your profession;
- A self-starter with the ability to take initiative;
- Capable of working with various groups of stakeholders with diverse objectives;
- Proficient working with large volumes of structured and unstructured data across most common file formats;
- Someone who understands the value of storytelling and narrative in a performance driven marketing campaign;
- Able to influence and work collaboratively with technical and business stakeholders;
- Detail-oriented, highly organized, accountable and responsible;
- A problem solver who believes that on the other side of every challenge is an opportunity;
- A leader who is capable of motivating and coaching your team, while leading from the front;
- You have a proven track record of driving aggressive growth
- Analytical, results-oriented, and attention to detail with the ability to tell a story using campaign results
- A “driver” personality – biased toward action, great collaborator and master
- Experience managing multiple priorities and working across teams
- Desire to stay ahead of trends and channel developments in the performance marketing industry
- Passionate about music, and bonus points if you are a music creator yourself!
Your Experience
- 8+ years of experience in performance marketing
- You have extensive experience working with SaaS products
- Experience working in a startup environment is an asset
- Experience in crafting sales copy and in UX is an asset
- Proven track record of building strategies for high growth teams
- You have experience marketing to artists, or are familiar with the world of digital music creation
- You have participated in annual budget planning processes, as well as in short-term forecasting exercises, and are comfortable interacting and exchanging with a Finance team
Our office is in the Mile-End startup district of Montreal, conveniently located within walking distance of the orange metro line, and boasts an incredible view spanning the downtown skyline all the way to Mount Royal. Our modern, open-air office concept is complete with an audio-powered stage for hosting music events or our 5@7’s!
We love music. We love musicians. Our mission is to give music makers the freedom to create and be heard.
Our company culture is central to our success and makes for an incredible workplace! We work for musicians by bringing our love of music to the office every day and we are continuously innovating. We are all contributing to the culture we all belong to and we come together to move ideas forward.
Here are a few perks that we enjoy at LANDR:
- Competitive compensation, based on your role, experience and expertise
- Health insurance coverage
- Flexible hours to balance with your personal life
- Immediate access to a doctor via Dialogue.co with a family plan
- All inclusive Social Committee
- Sporting and social activities
- Your birthday is a free day
- Great open offices in the middle of the Mile End, with many conference rooms available to work in teams or individually quietly
- LANDR Band
- Apple computers (or Windows, to your liking)
- Partnerships with local music events & festivals (MUTEK, Pop Montreal, Igloofest…)
We accept people as they are and firmly believe diversity is essential to our success! If you’re applying to LANDR, it’s because you want to contribute to our amazing company and culture, and we’re thankful for that!
We work hard to create the best experience for our employees and we’d love for you to be a part of it!
At LANDR, we don’t just accept diversity — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. LANDR is striving every day to create a more diverse workplace, and we strongly encourage applications from people of colour, women, LGBTQ people, people of any religion, age, or belonging to any marginalized community.
Job Type: Full-time
