Lexop Looking for Marketing Director at Montréal, QC Full Time

Lexop’s mission is to help people pay their past-due bills easily. In fact, we want to be the number-one recovery experience for businesses and their customers around the world.

To help us reach our vision, Lexop is looking for an experienced Marketing Director, who will lead the company’s growth efforts throughout North America.

WHO WE ARE

We believe that it’s essential to work in an inclusive company with people that you trust and who trust you. We don’t micromanage because we know you’ll deliver your best work unhindered. We are a diverse, funny, and ambitious team. Our mission is to help consumers all around the world pay their past-due bills – and with Covid, this mission has become more important than ever.

We believe that having access to the leadership team fosters professional growth and ensures individual as well as company-wide success.

We believe in proximity and continuous peer interactions. This means that by joining Lexop, you get to participate in weekly happy hours, monthly events, and quarterly all-hands meetings where we share news about all aspects of the company. You’ll find out very quickly that culture trickles down from the top.

The Perks

Every “Lexoper” benefits from a wide array of perks and benefits. Besides flexible hours, we also offer :

A minimum of 4 weeks of vacation.

Fridays off during summers.

$2,500 every year on professional development and continuing education.

Comprehensive health insurance.

Semi-annual bonus.

Stock options.

Lexopers living in the vicinity of Montreal also benefit from a hybrid workplace. They get a yearly allowance for their commute to the office, a fully stocked kitchen, and many fun activities on-premise. Our modern and spacious offices in Montreal’s Old Port foster plenty of opportunities to bond during the different social events and fun team-building activities.

Lexopers residing beyond a 250km radius of Montreal receive a yearly budget for their home workstation. They come to the Montreal office at least once a year for a few days with paid expenses.

WHY YOU

As a Marketing Director, you will be responsible for the marketing strategies across all departments and channels, including branding, advertising, sponsorships, events, memberships, social media, public relations, website graphic design and content, etc. You will collaborate directly with the CEO and the Sales Director in order to build a high-performance strategy.

• Establish and monitor short and long-term marketing communications goals, objectives, and metrics.
• Manage the marketing budget, deliverables, and timelines.
• Manage marketing consultants and agencies from selection to execution.
• Manage the brand position by collaborating with all departments to ensure all activations are on-brand.
• Implement the inbound strategy to ensure high conversion of Leads to MQLs.
• Manage the marketing automation tools (CRM, nurturing flows, lead scoring, landing pages, etc.).
• Manage events, sponsorships, and memberships strategies.
• Lead the SEO and paid media strategies.
• Manage website projects and optimization.
• Monitor marketing dashboards and track performance, quality, and business impact through key metrics.
• Supervise the content creation and social media strategy to ensure it is aligned with the company’s goals, tone, and voice.
• Oversee all marketing media and designs production.
• Build and maintain a thorough understanding of our ideal customers’ profiles (ICPs) and what we can do to alleviate their pain points.
• Refine all marketing strategies to improve the success rate.
• Handle other duties and responsibilities as defined by executives.

Role Requirements:

• Bachelor’s degree in Business Administration with a focus on marketing or equivalent;
• Minimum of 5 years experience in a similar position;
• Experience in B2B marketing;
• Experience in digital marketing;
• Knowledge of HubSpot CRM;
• Experience in a SaaS company;
• Ability to use Adobe Suite (Photoshop, Illustrator, InDesign);
• Very good command of Google Docs Editors environment: Sheets, Slides, and Docs;
• English, both written and oral, is required; French spoken and written is a bonus.

Bonus skills:

• Knowledge of the fintech environment
• Knowledge of the startup environment
• Knowledge of the collection industry

People say, “work hard, play hard.” At Lexop, we believe in “work smart, live well.”.

If this speaks to you, we want to hear from you.