Magic Windows & Doors Looking for Digital Marketer at Vaughan, ON Full Time

Are you an email marketer looking to make the next big jump in your career? Are you a recent marketing grad with a keen interest in digital marketing? Are you a copywriter interested in the world of marketing and advertising? If you answered yes to any of these questions, we might have the opportunity you’ve been looking for.

The Company

Magic is revolutionizing the window and door industry. We have been designing, patenting, and manufacturing industry-leading window and door technology since 1979, catapulting our products and brand to the forefront of the industry. As a privately held, Canadian company headquartered in the GTA, we pride ourselves on being different. From the game-changing products we invent to the impeccable service we provide, Magic is continuously challenging the status quo. We’re a 40-year old startup filled with passionate marketers, engineers, and customer support specialists, and we’re looking for our next marketing superstar to join our fast-growing D2C team.

Position Overview:

This is a unique opportunity to work for Ontario’s #1 Window & Door brand during a period of rapid growth. Gain experience in cultivating a premium direct-to-consumer brand with an innovative and highly differentiated product. Join a team that drives email innovation and operates a highly personalized email program. Most importantly, become part of a family that genuinely enjoys working with each other everyday.

The email marketing coordinator is a hybrid role of approximately 50% copywriting and 50% logic building and optimization. Working directly with our marketing director, you’ll be responsible for developing sophisticated email sequences across the entire marketing and sales funnel. It goes without saying that the candidate must possess strong copywriting skills while also having a sufficient understanding of logic-building. The role cultivates creativity and will provide the candidate with the opportunity to push boundaries and use storytelling to help create and reinforce our unique message at every possible touch point. When you’re not creating high-converting email sequences, you’ll be collaborating with our sales and marketing teams to gather insights about the customer journey and experience with our brand. The final component of this role is analytical in nature as the candidate will be required to analyze performance data to identify key trends and insights for senior leadership.

We are looking for a candidate with strong copywriting skills, a passion for behavioural analysis, and a shared vision for transforming the way consumers interact with their homes.

Core Accountabilities:

• Work with email marketing team to develop customized up-sell and cross-sell nurture sequences for existing Magic consumers
• Manage a multi-faceted consumer database of 40,000 active users
• Develop highly impactful copy across a variety of email sequences
• Analyze marketing data; such as email deliverability, open rates, click rates, and conversion rates to better understand and optimize our existing email program
• Work alongside senior marketing leadership to develop broader email marketing strategy
• Collaborate with internal and external marketing partners to understand and improve Magic’s broader marketing initiatives.

Skills:

• Excellent copywriting skills: You’ll be writing a lot of copy.
• Proficiency in CRM (customer relationship management) software such as hub spot, salesforce, Klaviyo, or Infusionsoft: You’ll be spending 90% of your time within our CRM system.
• Excellent analytical skills: You’ll need to dig deep into email marketing reports to understand what’s working and what isn’t.
• A keen interest in behavioural analytics and what drives consumer spending: Our goal is to develop kickass email marketing logic that makes sales automatic.
• Ability to work independently and as part of a larger team: We’re a small (yet mighty) internal marketing team that works together everyday.
• A deep yearning to learn: Whether it’s learning something new about high-performance window technology or implementing a new automation sequences, we never stop getting better.

Requirements:

• 1-3 years of marketing experience
• A bachelors degree in Marketing, Communications, English literature, Economics, or any related Major
• Must be able to commute to our Woodbridge HQ on a daily basis.

Job Types: Full-time, Permanent

Salary: $43,571.00-$48,627.00 per year

Benefits:

• Casual dress
• Company events
• Dental care
• Extended health care
• On-site parking
• Paid time off
• Vision care

Flexible Language Requirement:

• French not required

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Vaughan, ON: reliably commute or plan to relocate before starting work (required)

Education:

• Bachelor’s Degree (preferred)

Experience:

• Marketing: 1 year (preferred)

Work Location: One location