Moncel is one of the fastest growing companies in the online education space. With 7 international brands, and operations in Canada, Australia, and the United States, we are an exciting blend of the technology and learning sectors. Our company is made up of a rapidly growing team of talented professionals, focused on delivering the highest standard of online training to the food and hospitality sectors worldwide.
Over the last decade our start-up has grown from a small team of 2 in Brisbane, Australia to a global group determined to improve the way online education is performed.
In addition to our business goals in commercial training & education services, we are proud of our commitments to charitable activities. Moncel regularly engages with and donates to organizations that support the community in the area of public health, as well as helping feed tens of thousands of people each year.
About the Role
The Head of Marketing Operations (Branding & Communications) forms an integral part of the leadership team at Moncel. They are responsible for the management of all brands across the US, Canada and Australia, with the objective of developing our direct B2C & B2B channels.
We are looking for a leader to drive and align the organization’s marketing strategy to our strategic business plan. You will help drive and manage campaigns and strategies to build Moncel’s 7 brands in the market, while growing and supporting a talented marketing team.
Success in this role will be measured by the direct / organic growth of the business as well as brand awareness across key industries and customer profiles.
What You’ll Do
Work with the leadership team to plan and execute upon key marketing programs
Raise brand awareness, while attracting customers and driving engagement and loyalty
Coach and support a diverse team of marketing professionals, removing blockers and keeping projects on-track
Lead our PR efforts to create a leading industry brand
Collaborate with our Sales and Product teams to align our commercial objectives of promoting and driving awareness of our products and services, while always bringing the voice of the customer back to any decision we make
Monitor and evaluate the overall performance of the Marketing Operations Team against predetermined targets, as well as individual’s performance
Measure, analyze, and report on programs, campaigns, OKRs, and KPIs for the marketing team
Coordinate multiple channels of marketing strategies, including owning the websites, landing pages, social media for our 7 brands
Design and oversee UX creative, from ideation through to execution, to deliver exceptional marketing campaigns
Lead day-to-day marketing activities, as well as long-term strategy
Liaise with external vendors and agencies, including media opportunities and various ecosystem partners
Keep up to date on emerging market trends and competitors
Planning and budgeting
Team leadership including hiring, onboarding and retaining team members
Maintain knowledge of trends, best practices, regulatory changes, and new technologies
Who You Are
Strong business acumen combined with a creative mind
Well organized with strong communication skills – written and verbal
Highly motivated, with a positive attitude and energetic disposition; always eager to learn
Brand experience – must have worked in multi-brand environments previously
Experience coaching and leading an in-house marketing team
Excellent project management skills with proven track record to meet deadlines
Experience and understanding of a SaaS and digital business models and related metrics
Strong analytical, problem-solving, and decision-making skills
Ability to clearly communicate results, key takeaways and areas of opportunities
Experience working with martech tools (eg. Asana, Google Analytics, etc.)
Your Qualifications
Bachelor’s Degree or higher (Marketing, Branding or Communications focus preferred)
5+ years experience in a similar role
2+ years in a leadership role
What we’re offering:
Varied experience in a fast-growing tech business
Highly competitive salary package (base + bonuses)
Equity program being introduced in 2022
Full health benefits
Flexible work arrangements
Latest hardware / software
Positive & energetic workplace
Participation in industry events
Ongoing training & development
Please Note
We are an equal opportunity employer. All applicants must be authorized to work in Canada. Any applicants not meeting this criteria will not be considered eligible for the position.
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