Zafin Looking for Director, Corporate Communications at Toronto, ON Full Time

Zafin is the award-winning global leader in cloud-based product and pricing solutions. We enable clients to advance core banking modernization and their digital transformation roadmap. Zafin works with more than 450 financial institutions globally whose assets range from $200 million to $3 trillion in total assets.

Zafin is backed by significant financial partners committed to accelerating the company’s growth and fueling our continued innovation. Our recent acquisition of FINCAD solidifies our position as a high-growth SaaS provider. Together, we are disrupting financial services by offering pricing and advanced analytics solutions to institutions across all banking segments: retail, corporate, commercial, and capital markets.

Our clients benefit from our 60 ecosystem partners and over 500 talented employees spread across 13 global offices. Zafin is proud to be recognized as a top employer and certified Great Place to Work® in Canada, the UK, and India.

What is the opportunity?
Reporting to the Chief Marketing Officer, you will lead global corporate communications to enhance Zafin’s reputation and position the company as a thought leader in the pricing software market. You will develop, align, and execute of a multi-channel communications strategy for informing and engaging with customers, staff, ecosystem partners and media outlets.

You are an executive ready, polished, and highly focused communicator who enjoys developing integrated and strategic communications programs that span public affairs, client and employee communications, corporate social responsibility, media relations, crisis and issues management, executive visibility, and social media. While strategically focused, you are not afraid to roll up your sleeves and help drive execution. This leader is a hands-on, senior communications professional with exceptional writing, reputational and project management capabilities.

The Director will manage a team to lead global corporate communications and content development, alignment and dissemination of messages and campaigns. You are committed to business results and enjoy a fast-paced environment while working with internal team members and external resources when required. Being successful requires strong influencing skills, collaboration, and world-class communication acumen.

Location: The role is based in Toronto.

What will you do?

• Develop, evolve, and execute best-in-class public relations and external communications plan in support of Zafin enterprise strategy including key messaging pillars, proactive identification of quarterly opportunities, thought leadership messaging and continuous improvement of digital and social strategy.
• Lead, manage and mentor a global communications team and its daily operations of write, edit, produce, distribute, and evaluate communications material including media releases, articles, speeches, social media posts, videos, blogs, product sheets and toolkits.
• Lead and execute coordinated enterprise-wide comms strategy and manage editorial calendars for all channels ensuring alignment with business priorities and product roadmap.
• Identify and advance creative story angles, thought-leadership positions and announcements that help achieve business objectives and strengthen share of voice.
• Oversee the evolution of value-based product positioning, value proposition and messaging for marketing campaigns and sales enablement content to achieve revenue growth targets.
• Develop strategies to effectively deliver press releases to media and communicate product benefits to media outlets of accepting press releases.
• Collaborate with internal and external resources to execute effective messaging and high impact integrated campaigns based on relevant data, analytics and an understanding of target audience, consumer patterns and market trends.
• Partner with People & Culture team to plan and execute internal communications strategy including delivery of all company town halls and events to drive employee engagement.
• Manage Zafin’s reputation by collaborating with colleagues to provide issues and crisis communications support including drafting reactive and proactive messaging and fielding inbound inquiries for media and clients.
• Ensure all communications initiatives have clear goals, metrics and a measurement approach that fosters continuous improvement and a return on investment.
• Define key metrics to measure, monitor and report progress on campaign performance, strategy execution and driving external engagement through media placement, paid, earned, and owned opportunities.
• Oversee our media monitoring, analysis, and reporting as well as competitor and industry insights.
• Manage the PR agency(s) and build relationship with clients, partners, and wider communication network to bring communications best practice to your work.
• Assemble press kit for CEO and approved Spokesperson while implementing key communications policies, protocols, and guidelines.

What do I need to succeed?
Must have:

• 8+ years of experience in corporate communications public relations for a B2B company selling technology solutions.
• 5+ years of people management in a hybrid and remote environments.
• University degree in journalism, communications, or public relations. Equivalent experience will be considered.
• Track record of developing strategic, impactful communications plans that deliver quantifiable results aligned with business priorities and integrated across traditional and digital channels.
• Compelling storyteller with a strategic and analytical mindset who can engage and educate to influence and motivate internal and external stakeholders.
• Agency and budget management experience.
• Experience tracking and analyzing communications success metrics.
• Ability to quickly learn new technologies concepts and effectively communicate complex technical concepts to stakeholders at all levels of the organization – from the end-user (technical buyer) to the decision-maker (economic buyer) with excellent written, oral and presentation skills.
• Demonstrated ability in executing a complex communications program, leading multiple projects, and initiatives at once. Strong multi-tasking skills with a keen eye for attention to detail and accuracy.
• Exceptional proofreading, editing skills and managing business issues and navigating / synthesizing various viewpoints.
• Proven experience in multi-faceted program/project management, decision-making and driving results in cross-functional and regional teams.
• Positive attitude, collaborative mindset, and ability to re-prioritize and can produce non-traditional, out-of-the-box approaches to get ahead and stay ahead of the ever-changing software market.

What’s in it for you?
If you work with us, we expect you’ll show the spirit, drive, and intellect that make you great. We offer a challenging, team-oriented work environment, competitive remuneration and benefits, and excellent opportunities for professional and personal growth. If you believe you are up for the challenge, please apply.

Zafin welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Zafin is committed to protecting both the privacy and security of the personal information collected from all applicants throughout the recruitment process. The methods in which Zafin collects, uses, stores, handles, retains , or discloses applicant information can be accessed by reviewing Zafin’s privacy policy at https://zafin.com/privacy/.

Job Type: Full-time