Museum of Contemporary Art Toronto Canada Looking for Marketing Manager at Toronto, Ontario, Canada Full Time

Department: Marketing

Employment Type: Full Time

Location: Museum of Contemporary Art Toronto, Canada

Reporting To: Executive Director & CEO

Compensation: $60,000 – $70,000 / year

Description

MOCA is looking for a Marketing Manager to take on the day-to-day and project management of marketing, communication and membership activities for the museum. Reporting to the Executive Director, the Marketing Manager will be instrumental in communicating MOCA as the preeminent destination for contemporary art in Toronto and manage the delivery of campaigns that increase awareness of MOCA and its programmes to optimize growth in attendance and membership, strengthen community engagement, and drive revenue. The Marketing Manager is also responsible for the museum’s membership goals and department, with the support of the membership coordinator, developing strategies and executing programs and events to recruit, sustain and enhance MOCA’s membership programme.

Key Responsibilities

• Coordinate with curators, programmers, and marketing and PR consultants to develop audience targets and marketing strategies for individual exhibitions, events, and programmes to increase new visitor numbers and attendance revenue, and deepen engagement with existing audience segments through the lifecycle
• Develop revenue generation, marketing, evaluation, reporting and stewardship strategies to strengthen and grow MOCA’s membership programme
• Work collaboratively with the other departments to develop and execute marketing strategies
• Create a strategy to achieve and sustain growth targets for social platforms
• Manage activities that support brand awareness and audience development goals, ranging from exhibition listings to special promotions and activations around the city to community events
• Manage daily hands-on social media planning, posting, boosting, sharing, and engagement for MOCA’s Instagram, LinkedIn, Facebook, and Twitter accounts
• Oversee and approve all website updates, including copy, imagery, accessibility, and SEO; identify and troubleshoot issues with useability and security
• Plan and prepare content, edit, and deploy email communication, including email newsletters, marketing emails, event invitations, etc.
• Act as campaign/project manager, working collaboratively with internal team members as well as marketing and communication consultants and designers to coordinate streamlined and timely information sharing, resources and assets, edits, and approvals
• Oversee production, design, and approval of all marketing and membership materials, from print brochures to on-site posters and signage to digital materials (web banners, email newsletters, invitations, etc.)
• Manage content creation (video, web, photography, graphic design) for MOCA’s marketing platforms
• Manage our media relations strategies, working closely with outside agencies as necessary, to promote MOCA’s exhibitions, programmes, events, and key fundraising announcements
• Support market research visitor and membership evaluation for each exhibition phase
• Analyze and report on visitor and membership data to define key areas for growth
• Measure and report on the performance of marketing campaigns and platforms to gain insight and assess goals
• Manage the marketing and membership budget and allocate resources accordingly
• Oversee asset/content file management and MOCA archive
• Manage and develop marketing and membership events inspired by and connected to MOCA’s exhibition programme

Skills, Knowledge And Expertise

• University degree in a related field
• 3-5 years of demonstrated brand management, campaign marketing, and content development experience
• Minimum 3 years in a marketing leadership role
• Experience with working with marketing and communications consultants an asset
• Ability to translate and interpret complex concepts and information for various audiences in a way that is consistent with MOCA’s brand
• Excellent writing skills, and an understanding of different writing and content lengths for different platforms
• Strong visual literacy and ability to effectively direct content creators
• Experience in advertising, tourism management, digital campaigns, audience development, and research.
• Proven experience in implementing SEO/SEM strategies
• Ability to generate, analyze, and interpret data using digital analytics tools (Google Analytics, Sprout Social, UTM codes, sales software)
• Outstanding communication, writing, administrative, and organizational skills
• Remain focused in the face of pressure, delivers against timelines, not intimidated by tasks/time limitations
• Interest in contemporary art, visual arts, and MOCA’s mission an asset

Benefits

• Health, Dental, Accidental Death and Dismemberment
• Long Term Disability
• Attractions Ontario Benefits
• Toronto Attractions Council Benefits