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Niterra Canada Ltd. is a public company established in 1936 and based in Nagoya, Japan. Formerly known as NGK Spark Plugs Canada Ltd., the company’s automotive business (with its brands NGK Ignition Parts and NTK Vehicle Electronics) revolves around the manufacturing and the sale of spark plugs and related products for internal combustion engines, as well as vehicle electronics and ceramics for a wide range of applications in the original equipment and aftermarket industries.
Role: Field Sales Specialist
Territory: Eastern Ontario (On the road)
Reports to: National Sales & Marketing Manager
Essential Duties:
- Represent Niterra at the tactical field level, within the jobber store and ASP community in assigned territory
- Discuss, follow and implement the strategic Account Plan at the store level
- Perform face to face engagements with jobber store managers and/or owners to achieve minimum engagement numbers per month, as directed by NSMM.
- Responsible for the rollout of new products and to create, coordinate and implement the ‘pull-through’ demand for new & existing lines with each jobber within your assigned territory
- Fulfill the store level activities as identified [where applicable] within the Key Account Specialist’s ‘Strategic Account Plan’.
- Report all meetings/learnings and tasks on the CRM, and create follow up tasks
- Gather market data, competitive intelligence and/or other feedback. Report findings in the CRM against the customer record and notify [or tag] the Key Account Specialist of any issues/actions requiring interaction with the customer’s Head Office.
- Promote and sign up [with store sales persons and/or independently], Automotive Service Providers [ASP] to the Tech Squad platform and meet minimum monthly sign up targets as directed by NSMM.
- Create and arrange training with each jobber/group’s counter persons on NGK/NTK products to ensure their knowledge is current and they are capable of promoting NGK/NTK products to the [ASP].
- Process warranty claims, organize tech clinics, review jobber store’s business activities and sales results.
- Review and update the inventories of jobber stores within your territory; this includes labeling shelves/bins with Niterra products and adding new part numbers to the inventory shelves.
- Assist customers in matching inventory with marketplace by utilizing Parts Popularity reports, customer sales history and other associated data.
- Participate in monthly account reviews/updates with the relevant Key Account specialist
- Provide technical knowledge to customers when needed.
- Notify Jobbers when new products or product lines are launched.
- Participate in customer events including trade shows, open houses, training meetings or golf events within your given territory as directed by NSMM or Key Account specialist
- Complete all other reports and other associated paperwork as directed (i.e. call reports, monthly sales reports, etc.)
Academic Skills/Knowledge/Experience:
- High School Diploma
- Bachelor’s Degree, Automotive trade degree, or minimum 3 years’ experience in working with automotive repair shops, jobbers, WD’s and Retailers or automotive knowledge
- Strong proficiency in communicating in writing and verbally using the English Language
- Ability to communicate at an expert level in the French language, in geographical areas in which the language is prevalent; French language skill preferred in other geographic areas
- Ability to perform business math functions
- Strong organizational and planning skills with the intent to manage auto parts store and ASP customers within a given territory
- Moderate understanding of product promotion, inventory management and training concepts.
- Ability to understand basic business concepts to provide enhanced customer service
- Excellent communication and interpersonal skills
- Effective time management and problem solving skills
- Proven ability to work with a team to accomplish objectives, with a strong track record of working independently and taking initiative
- Proficiency in MS Office suite of products
- Possesses a valid driver’s license and has ability to travel commercially.
Physical Capabilities
• Ability to lift weight up to 40 lbs.
• Ability to drive a vehicle
• Ability to travel 60%
