Northview Consulting Ltd Looking for Marketing Coordinator at Dartmouth, NS Full Time

Northview Consulting, part of the East End Group of Companies, is currently seeking a highly qualified Marketing Coordinator that will contribute to existing marketing programs, while assisting with the development of new initiatives aligned with company and client goals. The ideal candidate will have prior experience in the technology industry and with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media. The marketing coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.

Objectives of this Role

• Assist in the development and implementation of the company’s brand strategy
• Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
• Prepare marketing activity reports and metrics for measuring program success
• Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
• Support the maintenance and development of internal marketing and sales automation tools
• Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team

Daily and Monthly Responsibilities

• Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
• Support the Marketing Director in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars
• Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
• Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
• Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
• Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership

Social Media Responsibilities

• Understanding KPI’s and defining them specifically for social media
• Collaborating with designers or copywriters to provide attractive and informative campaigns
• Monitoring all social media content
• Tracking the performance of the campaign
• Keeping up with technologies used in social media
• Using social media marketing tools
• Tracking customer engagement and SEO to optimize campaign content
• Establishing relationships/networks of industry professionals or influencers on social media

Qualifications, Skills & Experience:

• Technology Industry marketing experience is required
• Bachelor’s degree in marketing, advertising, or communications
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Experience with research using data analytics software
• Excellent writing, communication, and presentation skills
• Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
• Working knowledge of HTML and design and email software
• Experience working with budgets and forecasting

If you enjoy a new challenge with room for growth and freedom to excel, you’ll love working with us. We offer a competitive compensation package and health benefits, as well as a relaxed and flexible environment that rewards hard work. Does this sound like the perfect fit for you? If so, we would love to hear from you!

www.northview.bm

Job Types: Full-time, Permanent

Benefits:

• Casual dress
• Dental care
• Extended health care
• Paid time off
• RRSP match
• Vision care

Schedule:

Experience:

• Technology Marketing: 3 years (preferred)