SIMNET Inc. Looking for Marketing Specialist at Whitby, Ontario, Canada Full Time

SIMNET is an emerging Cloud Infrastructure and Platform Services (CIPS) provider who’s passionate about delivering world class solutions that addresses the unique needs of modern businesses. Headquartered in Whitby, Ontario, our mission is to help organizations accelerate growth and maintain simple, secure operations. This is realized through the SIMNET.cloud portfolio which includes highly customized Cloud, Security, and Managed services that fill a void in the market caused by fragmented, siloed, complex solutions offered by hyperscale cloud and regional providers who are not committed to turnkey, highly customized, FAST, SIMPLE, SECURE cloud infrastructure services.

We are currently seeking talented individuals to join our team and help us accelerate our mission to help organizations accelerate growth and maintain simple, secure operations.

We are seeking a highly motivated and skilled Marketing Specialist reporting to the SVP of Sales and Marketing to join our team. The successful candidate will be responsible for the following key responsibilities.

Responsibilities:

• Support the day-to-day execution of SIMNET’s Digital Marketing Strategy
• Implement and adopt automation, contribute to strategy roadmap, and organize and adopt phased implementations based on the strategic roadmap plan.
• Optimization for All Digital Properties including:
• Search Engines, GMB, etc.,
• WordPress Website Hosting, Support, Update and Management
• Help manage the company website, including content updates, SEO enhancements, and user experience improvements.
• Oversee social media channels, developing a content calendar, engaging with the audience, and analyzing performance metrics.
• Utilize marketing automation tools to streamline processes and nurture leads through the sales funnel.
• Proactively identify new marketing opportunities, unconventional channels, or creative campaigns to enhance brand visibility.
• Collaborate with SIMNET Marketing and Vendor partners.
• Support the day-to-day execution of SIMNET’s Growth Marketing
• Content Generation that will accelerate activity aligned with sales targets.
• Deliver blog posts, articles, and whitepapers that resonate with the target audience and establish thought leadership.
• Create and/or oversee the creation of visually appealing and informative multimedia content, such as infographics, videos, and interactive presentations.
• Ensure content consistency and alignment with brand guidelines across all communication channels.
• Campaign execution and integration between systems
• Website visualization tracking. tracking Zoho Marketing capabilities, and reporting
• Oversee Paid Media, AdWords, LinkedIn as well as Oversee Marketing Events live and virtual.
• Support the day-to-day execution of SIMNET’s Analytics & Insights
• Define, track, and analyze key performance indicators (KPIs) related to marketing goals and objectives.
• Help adopt and integrate Zoho Marketing Analytics and Zoho Campaigns
• Establish baseline analytics and KPIs for website performance.
• Monitor and optimize Top 10 Search MBO and KPIs.
• Generate regular reports, offering insights into campaign performance, audience engagement, and lead conversion.
• Use analytics to identify trends, opportunities, and areas for improvement in marketing strategies.
• Implement data-driven decision-making processes to optimize marketing efforts.
• Oversee SIMNET’s Digital Content
• Help with the Design and delivery of sales brochures, product/service guides, and promotional materials that communicate value propositions.
• Craft compelling copy and visuals for sales presentations, ensuring alignment with brand messaging.
• Create and manage landing pages and forms to capture prospect information and track conversion rates.
• Collaborate with the Sales to define target buyer personas and tailor campaigns accordingly.
• Monitor and report on lead generation performance, adjusting strategies based on data-driven insights.

Requirements

• Basic knowledge of marketing automation tools for streamlining repetitive tasks and improving workflow efficiency.
• Ability to leverage analytics tools to track the performance of marketing campaigns and derive actionable insights.
• Willingness and ability to quickly learn and adapt to new marketing trends, tools, and technologies.
• Embrace an agile mindset, responding promptly to market changes and adjusting marketing strategies accordingly.
• Proficient in crafting compelling and concise copy for various marketing materials, including emails, social media posts, and blog content.
• Resourceful and able to accomplish tasks with limited external resources. Willing to explore and implement low-cost marketing solutions.
• Ability to make minor updates to the company website and optimize it for user engagement.
• Proficiency in basic graphic design tools for creating visually appealing content.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• Proven experience in digital marketing, content creation, and collateral development.
• Familiarity with IT and cloud hosting industry trends.
• Strong analytical skills and experience with marketing analytics tools.
• Excellent communication and collaboration skills.

Benefits

• Extended health and dental care : We provide extended health and dental care benefits, helping employees save money on medical expenses and promote good health practices.
• Group RRSP matching program : SIMNET offers a group RRSP matching program, helping employees plan for their financial future.
• Health spending account : Access to a health spending account to choose how you spend your health care dollars and it can help cover expenses not covered by traditional health benefits.
• Continuing education opportunities : We offer opportunities for professional development, such as training programs or tuition reimbursement, we encourage employees to grow their skills and advance their careers.
• Work-from-home options : Flexibility of being able to work from home, especially during times when commuting or in-person interactions may not be ideal.
• On-site parking : On-site parking provided, helping to reduce stress and save time!
• Casual dress code : Ditching the stuffy business attire. Employees can wear comfortable clothing creating a more relaxed and enjoyable work environment.
• Free snacks and drinks : Who doesnt love free food and drinks? We provide an array of snacks and beverages to keep you energized and motivated throughout the day.
• Company events and outings : We have multiple company-sponsored events throughout the year, such as holiday parties or team-building activities!

If you are a highly motivated individual with a passion for [requirement and/or the technical skills] and have the experience we are looking for, we encourage you to apply for this exciting opportunity and consider joining us at SIMNET Inc.

We believe providing excellent service and creating happy customers is the way to create a valuable, enduring company that people love.

Lets work together to build a better future!