COMPANY OVERVIEW:
Being part of The Globe and Mail team requires a passion for excellence and an unwavering commitment to innovate in a fast-paced and dynamically evolving environment. Demonstrating these characteristics in the workplace every day is what makes our people the foundation of our success.
We support a culture in which employees can live their ideals, develop their abilities, creatively contribute to the success of the organization and be recognized, appreciated and rewarded for doing so. If you are the best in your field, we’d like to hear from you.
POSITION OVERVIEW:
The primary role of the Event Content Lead is to support the development and execution of successful b2b and b2c events.
They will contribute to revenue-driving events by completing a wide range of tasks including liaising with clients, the sales team, the newsroom and The Globe events team to build event concepts, programs and agendas; conducting research on potential speakers, and preparing speakers and moderators for the event. They will also negotiate speaker fees, draft speaker contracts, assist with pre-event planning and on-site execution as needed, and conduct post-event reporting.
This position reports to the Head of Event Content within The Globe’s brand marketing department.
This person will ideally have an editorial background or conference editor experience, and be comfortable liaising with a wide range of stakeholders including clients, sales reps, speakers, speaker agents, executives, vendors, journalists, and the rest of the events team.
They will have previous experience with b2b events with a focus on business, investing, technology and policy. They will be at ease with virtual and pre-recorded events. They will know what differentiates The Globe and Mail brand, and will be able to effectively convey our unique perspective to potential clients, event attendees, sponsors and speakers.
They have excellent writing and proofreading skills, a professional demeanor, entrepreneurial spirit, an ability to juggle multiple priorities without dropping balls and an enthusiastic, can-do attitude. Problem-solving is often required in this role. They should also have strong Excel skills.
KEY RESPONSIBILITIES:
Develop event concepts and outlines that meet The Globe and Mail brand standards and the objectives of external sponsors and partners. This activity requires participation in partner/sponsor meetings, newsroom consultation and journalistic research.
Lead content execution on assigned events, including copy writing, speaker discovery and booking, collection of speaker materials, coordination and chairing of pre-event discovery/preparation calls, preparation of speaker and moderating notes, proofreading of event materials, on-site management of speakers and writing of post-event summaries.
Prepare essential event documentation such as event overviews in Google Sheets, speaker itineraries, event survey questions, and speaker contracts as needed.
Support the generation of new revenue-positive event ideas through consultation with the newsroom, research/reading and analysis of themes and topics raised by speakers at existing events.
Support the events team by providing updates and information on new event developments, confirmed speakers, program changes and other details.
Work with event execution partners (eg. Epiq) to ensure a high standard of on-screen/on-stage content production for live events.
QUALIFICATIONS:
Minimum of a bachelor or diploma degree in Journalism, Communications, Event Marketing, Marketing or Business
Minimum 4-6 years of experience in media or b2b events
Demonstrated journalism skills and knowledge
Advanced oral and written communication skills
Advanced research and conference editing skills
Advanced proofreading and copy editing skills
VACCINATION POLICY
All offers of employment with The Globe and Mail are conditional upon the candidate being Fully Vaccinated. To be Fully Vaccinated is defined as someone who has received the full series of a vaccine or a combination of vaccines accepted by the Government of Canada (currently Pfizer, Moderna, AstraZeneca, Janssen) and has received the last dose at least 14 days prior to their start date. To prove they are Fully Vaccinated, all new hires will be required to provide evidence by emailing a copy of their vaccine dose administration receipt(s) to Human Resources prior to their start date. Those seeking exemption based on one or more of the protected grounds in the Human Rights Code will need to provide their request for accommodation to Human Resources for approval. If the accommodation request is not approved and the candidate is not Fully Vaccinated, any offer of employment will be revoked.
THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE
The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We believe this strengthens our business and our journalism. We welcome and encourage applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio-economic status, age, and physical ability. As required by the Federal Contractors Program, The Globe also tracks the proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities) to ensure we are reflecting the areas in which we work.
The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.
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