TZOA Looking for Product Marketing Manager at Vancouver, BC Full Time

Job Summary:
The Product Marketing Manager (PMM) champions our solution’s unique value propositions, owns our GTM strategies including the launch of new products & features, and drives the creation of a new category that differentiates our products from alternative offerings. You will lead the development of messaging frameworks, sales enablement tools, customer onboarding process, and user research.

This position will work closely with our Marketing team, as well as our Product, Engineering, and Sales teams to gain a comprehensive understanding of our problems and opportunities. You will work closely with our customers to understand their needs, experience with our technology, and validation of our messaging and strategies.

This position will start out leading marketing management for the first 12 months while gaining industry and product specific knowledge and building relationships with key stakeholders. This position will then focus exclusively on PMM specific responsibilities.

Who are We?

TZOA is an emerging Vancouver-based startup that helps people take control of the air quality in their homes. The current pandemic and increased forest fires have raised awareness of the importance of the air we breathe. Our IoT products not only monitor indoor air quality, they also help control problems by connecting to our customers’ HVAC systems to activate air cleaning.

TZOA has received invention awards from Popular Science and Time Magazine, and has multiple patents for environmental, air quality and optical particle counting technologies.

We believe that our people are the heart of our company. We are passionate about contributing and making a difference in the world. Our culture encourages inclusive involvement and conversations to help foster new and different ideas. We are a small but growing team that values ambition, attention to detail, and personal development.

Our Vision

TZOA’s vision is to turn homes into safe havens. We see a future where homes are clean & comfortable environments, regardless of how we live life (offgassing materials, human activities, pets, and outdoor weather). In fact, we believe homes will become aware of these realities and are able to intelligently stay in control.

Our Mission:
Our mission is to empower HVAC professionals to repeatedly solve indoor air quality (IAQ) & comfort issues for homeowners. We’re boiling a complex and intangible problem down into the tools and workflows that can be deployed by Service Companies and offered to their customers.

What would make you a strong fit:
You are inspiring, creative, flexible and can identify and focus on what’s important

You value collaboration, transparency and have a get-stuff-done mindset

As an individual contributor, you understand the aspects of success in your position, take initiative and lead by example

You work well with others, take pride in a job well done, and understand that in our company we are all accountable to each other

You want to push the envelope, overcoming challenges to create something truly unique

You are a self-starter and manage your time effectively

You value preparation such as efficiently-held meetings

Key Responsibilities:
Performing research through surveys, interviews, analysis of sales data, and developing user personas

Developing the go-to-market strategy including working with product management to define goals and metrics for the product launch

Owning the holistic strategy for a product or feature launch and collaborating with Marketing to plan events

Working with the marketing team to create materials that highlight product benefits

Briefing the press and PR teams on new product releases

Championing our category creation initiative

Training the sales team on articulating the products’ benefits to prospects

Develop sales tools, prospect presentations, and own the customer onboarding process

Researching the market to learn the competitive environment

Testing new products and services to gain a personalized experience

Qualifications and Experience

5 years of Marketing experience, including Marketing Management

2 years of Product Management or Product Specialist/Strategist experience that involved working directly with customers

Experience within a startup environment offering software and/or hardware products

Excellent writing and communication skills, including copywriting and salesmanship

Knowledge of indoor air quality products and the HVAC industry a bonus; must be passionate & willing to continuously learn both

Deep understanding of sales methods and channels through which products are marketed into

Ability to work collaboratively with sales, marketing, product, and engineering teams to meet customer needs

Excellent problem-solving skill and a passion to understand customer problems and devise solutions to solve them

Ability to comprehend and interpret competitor strategies and consumer behaviour

Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

The Fun Stuff:
Competitive total compensation package including benefits

Career and personal development support

3 weeks annual vacation plus a few bonus days over the year end holidays

We are a hybrid workplace that has leaned into remote work, digital collaboration

We have a Gastown office you can work from as often as you’d like, for occasional team meetings, and for social events

Full kitchen stocked with snacks and homebrewed kombucha

Startup environment and pet friendly office