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Direct Response Copywriter
Vervology is currently seeking a motivated and highly creative individual with a background in content marketing to become an integral part of our remote team.
Vervology is a US-based marketing consultancy specializing in content and digital communications, including digital strategy, website development, and social media management. Vervology exists to build partnerships and help small businesses develop and maintain their digital platforms. As Vervology continues to strengthen its growing brand and team, we need your expertise to assist us with expanding our services and in providing the best customer experience.
Our Culture
At Vervology, we place a heavy emphasis on producing high-quality work with clear attention to detail.
Our team is made up of people who are skilled in their field but always open to learning more and understanding new perspectives. The right candidate for the team will have a natural curiosity but also be driven to produce their best work and support teammates each and every day.
Job Description
Are you able to produce creative, persuasive copy? Combining fresh ideas with data to capture the attention of a target audience with the written word in their language and entice them to take action?
If you can do that, keep reading as we are interested in you.
Your main role will consist of producing content and marketing collateral, and writing direct response copy for landing pages, ads, emails, and websites for internal and numerous external clients.
How your day will look like:
- Your mission each day will be to help scale and grow small business clients from across many industries, and our own brand impact.
- You will own the development of all performance copywriting, this includes direct response copy across multiple channels and platforms: landing pages, paid Ads, emails, utilizing performance data, and a deep understanding of our audiences and customer journeys to drive conversions.
- You will work in collaboration with a Content Marker Specialist who produces content marketing materials for blogs and social media posts.
Goals of the position:
- In a nutshell: your mission (goal is too loose) is to increase conversions.
- To do that you must understand the Customer Journey and how copy impacts that.
- You will constantly research and define target audiences for content/copy production.
- You must interpret performance data and craft or modify copy accordingly.
Success: How will we know you’re doing a great job?
- Your collaborative approach to getting the job done.
- Consistent high quality of work and attention to detail – no errors.
- Deadlines are set realistically, met, or exceeded.
- Conversation and performance data.
Qualifications
- Bachelor’s degree in marketing, journalism, public relations, communication, or a related field.
- Demonstratable experience working with a team when building social media/marketing initiatives.
- An interest in small businesses, their operations, and their cultural and societal mindset.
- Creativity in the online space.
- Unparalleled problem-solving skills.
- Comfortable with best practices concerning SEO, content marketing, brand marketing/strategy, social media, and writing copy with impact.
- Certification – a major plus but not required.
- Comfortable working in a fully remote work environment (you must demonstrate experience in working remotely). Working remotely is extremely hard if not self-motivated and disciplined!
- Extreme attention to detail in content creation and editing.
Skillsets
We are seeking people who are creative and driven but also empathetic to clients and teammates. You must be proactive, ready to take the lead on projects and campaigns and, able to pivot strategies at a moment’s notice.
Interested candidates should enjoy working collaboratively with an integrated team. As a marketing organization, applicants need to be comfortable with online branding strategies, crafting content for digital spaces, staying current with market trends, as well as data measurement and analysis for social media.
Requirements:
- You will have at least three years of direct-response copywriting in a fast-paced environment.
- You have to love writing and engaging humans through words.
- You are creative in your thinking and writing, blending research, data, and your style to produce copy that performs.
- You are skilled at giving and taking constructive feedback.
- You are comfortable taking the lead and collaborating with the team to define goals and strategies and backing up your work using data and audience insights.
- You are hungry to be the best, working with the best.
- Consumer Behavior & Basic Human Psychology: Words can be powerful, having an understanding of consumer behavior and basic human psychology will make it easier to find the winning recipe for content creation that strikes a chord and engages with the buyer persona.
- Ability to adapt and learn very fast; we are a young dynamic team in a growing business.
Tools and Platforms
CMS: WordPress, Unbounce, Typeform.
CRM, Contact Management and Automation: MailChimp, ActiveCampaign.
Social Media Publishing: Buffer, Sendible.
SEO: SemRush, Screaming Frog, RankMath, BrightLocal, SurferSEO, Ahrefs.
Keyword Research/Planning: Sparkturo, SpyFu, SurferSEO
Project Management: Asana, Harvest, MarketPlan.io.
Collaboration: Slack, Zoom, Loom, Miro.
Benefits
- This position is fully remote in a flexible work environment.
- Health, Dental, and Vision available.
- Paid: Vacation and Personal Time Off.
- Hybrid/Flexible schedule.
- Opportunities for career development, including mentoring and coaching.
- This is a full-time position.
Application
Attention to detail is paramount: perfection is required as part of this position, presentation is everything. If this position excites you and you believe you can perform this role with a passion to succeed and grow, send/attach a cover letter with the word “apple” as the first word and a resume in PDF format, explaining why you’re a great fit for our team. Direct Response Copywriting is all about persuading your audience to act, and prove you are the candidate to fill this position.
All applicants with less than three complete examples of work in their portfolio should not expect a reply.
To learn more about Vervology and what we do, visit us at https://www.vervology.com/
Job Types: Full-time, Permanent
Pay: $50,000.00-$65,000.00 per year
Benefits:
- Flexible schedule
- Paid time off
- Work from home
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Experience:
- Direct Response Copywriting: 3 years (required)
- SEO: 1 year (preferred)
- Content marketing: 1 year (preferred)
- Remote Working: 2 years (required)
