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It’s an exciting time at Innotech-Execaire Aviation Group. For more than 50 years, we have provided a full range of services for business and commercial aviation customers. IEAG is also a leading provider of aviation and technical support solutions with its full-service aircraft sales, management & charter group, aircraft maintenance, inspection, and refurbishment capabilities. Today, we are transforming and growing to meet the demand of OEMs, business aviation customers and airlines. We are a premier Canadian aviation company with an international presence!
If you’re looking for an opportunity to join and grow with a dynamic company, you will thrive at Innotech-Execaire Aviation Group!
Summary:
- Design of internal & external newsletters, client communications, and brochures.
- Assist various internal stakeholder in updating documents with current branding
- Design digital advertising
- Update web content as required
- Create email marketing campaigns in CRM software, including the managing of mailing lists.
- Plan and execute social media campaigns; Daily updates of social media content, including writing of copy, Coordinating LinkedIn Marketing Campaigns for specific target markets etc.
- Analyze data, and create reports on campaigns – email, digital ads, etc.
- Design promotional materials for IEAG’s communication and marketing efforts that include images and or/video suitable for social media sharing, email and website.
- Assist in the planning and execution of trade shows and special events as required.
- Coordinate marketing materials, corporate activities, and special events in collaboration with the Marketing & Branding Specialist and in collaboration with relevant departments;
Responsibilities:
Content Creation – Copywriting
- Thought Leadership articles
- Newsletters & Announcements
- Web Content
- Social Media
- Digital Advertising
- Press Releases
- LinkedIn Marketing Solutions campaigns
Software
- Adobe suite i.e. InDesign, Illustrator, Photoshop
- Microsoft Word, Excel and PowerPoint
- LinkedIn Marketing Solutions
- Mailchimp
Requirements
In addition to a post-secondary education in Marketing & Communications —
- 5-10 years’ experience in a similar position
- Aviation-specific marketing experience (asset);
- Comprehensive understanding of traditional and emerging marketing channels;
- Strong project management skills together with analytical skills to forecast and identify trends and challenges;
- Able to manage multiple projects simultaneously, while meeting deadlines.
- Strong team player
- Stay up to date on industry trends and make recommendations for adjustments to communications strategies and practices;
- Excellent writing skills & ability to think creatively and innovatively;
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.; Adobe suite i.e. InDesign, Illustrator, Photoshop
- Bilingual (French and English) written and spoken.
IMP is committed to Employment Equity and our goal is to be a diverse workforce that is representative at all job levels. We welcome applicants from Aboriginal People, Visible Minority Groups, Persons with Disabilities and Women in occupations of positions where they are under-represented. If you are a member of one of the equity groups, you are encouraged to self-identify on either your cover letter or resume.
