The Head of Marketing Operations will lead a team of marketing operations professionals and work alongside content, brand and demand generation to support overall go-to-market efforts, and strive to become the foundation that will enable marketing to scale with predictability. The successful candidate will work to ensure accurate documentation, transparent operational management, tracking and reporting, and will be the primary interface between the marketing and sales development teams as it relates to campaign visibility, accountability to SLAs, and ongoing optimization of marketing sourced pipeline and revenue.
What You’ll Do
Lead and manage the marketing operations group that supports day-to-day data analyses, operations, automation as well as lead management process, grading, scoring and optimization
Work with demand generation team to understand upcoming campaigns, segmentation requirements, attribution needs, key metrics tied to marketing sourced lead, account-based marketing, and overall pipeline goals
Present marketing results and lead review sessions that provide visibility to channel and campaign success, inform the go-to-market strategy, and an understanding of the buying process
Understand regional, vertical, and ideal customer persona that are aligned with SAM and targets
Interface with revenue operations to configure the CRM to meet the needs of attribution, reporting, and automation
Work closely with sales development teams to ensure inbound and outbound leads are assigned and responded to within SLAs
Build scoring and grading systems that allow the sales development team to prioritize lead activities as well as speak to the quality of the lead funnel
Own the project management platform for the marketing team including template set-up and reporting
Work with external vendors and data tools to enrich and normalize data for import into system
Your Skills
5+ years of experience leading and managing a Marketing Operations team preferably in a B2B environment
Data-driven and analytical in nature, with keen ability to present a story through the metrics
Experience defining lead and automation processes as well as marketing attribution models
Strong communication, team building and collaboration skills
Exceptional experience with managing large, cross-functional projects
3+ years using Salesforce, and experience using HubSpot is ideal
What’s In It For You
RRSP Contribution Matching
Healthcare for you & your dependents
Dental care for you & your dependents
25 days paid vacation (increases to 30 days)
Access to mental health support
We aim to get you covered for your working from home set up, so we will give you a 6 months worth upfront allowance to help you set you up for success, after that, you will receive it on a monthly basis
Recharge days once a quarter
Flexible working hours
One year of paid Maternity Leave on a sliding scale
Four weeks of paid Paternity Leave
2 company paid volunteering days
Life Assurance
We hold our Values strongly:
Integrity without compromise
Employee empowerment and passion for continuous leadership development opportunities
Openness and honesty in the exchange of ideas
Growth, self-learning & practitioner mindset
Constant innovation and a thirst for finding new ways to solve problems
Customer-centricity
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