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Shipfusion gives brands the best tools possible for building a successful eCommerce operation. We were founded by a team of long-time eCommerce and logistics professionals who believe retailers should be able to trust their fulfillment partners as much as their in-house team.
At Shipfusion we pride ourselves on our commitment to entrepreneurship and innovation. We are always looking for individuals who share these values, and who are looking to further their careers in a unique and rapidly growing organization!
The Opportunity:
We are looking for our first Vice President of Growth to lead our growth efforts across multiple areas of the business. This role will lead Shipfusion’s strategy to develop our brand, bring software and logistics products to market, grow demand & qualified lead generation, and communicate Shipfusion’s value proposition to current and prospective clients.
In this role you will…
Contribute to the development of Shipfusion’s strategy working closely with the executive leadership team
Lead the development of marketing strategies that increase visibility, generate demand, and support the achievement of key revenue growth
Lead the creation of integrated marketing efforts across multiple channels to communicate products’ positioning, value proposition and ROI to existing and prospective clients
Provide strategic direction for all campaign, content and event efforts
Lead the marketing team to execute the strategy:
Provide clear performance expectations, goals, and objectives.
Provide regular performance coaching for high performance and development.
Provide tools and resources to effectively execute the strategy.
Assess and reward performance on a regular basis.
Create a collaborative and integrated environment between Marketing, Product, Sales, and Customer Success
Conduct regular market assessments and analyze market trends in order to identify strategic opportunities, anticipate and/or respond effectively to changes in customer behaviour
Determine appropriate KPIs/metrics to measure marketing success; track, analyze and report on same
Develop and manage the budget
Areas of Focus Include:
Marketing
Branding
Positioning
Messaging
Pricing
GTM Strategy
Product
What you’ll bring to the team:
5+ years experience working in marketing, product or business development leadership roles in a fast-growth technology business
7+ years experience in B2B SaaS demand generation marketing
Demonstrated experience in:
Demand generation and growth marketing,
Creating and executing successful marketing campaigns across multiple marketing channels,
Product marketing, product lifecycle management, brand strategy marketing and competitive analysis,
Financial acumen and analytical capabilities
Strong presence in the marketing community, with exceptional communication and presentation skills
Benefits:
Competitive salary and compensation structure
Health and dental benefits for you and your dependents active from your first day
15 Paid Vacation Days
MacBook shipped to you + budget for your peripherals of choice
Company wide social events
Flexible working hours (in coordination with your team)
Appropriate accommodations will be provided upon request throughout the hiring process as required under the Shipfusion AODA Employment Standard policy and the Accessibility for Ontarians with Disabilities Act (AODA). Should you require an accommodation please contact [email protected].
