Job Purpose
The Marketing Coordinator role exists to support the activities of the Marketing Manager, sales team, and The Market Herald Executive Producer. Responsibilities include creating content for social media and working with the Marketing Manager to manage existing accounts, shooting, and editing videos for social media, providing support for tradeshows and events, and supporting Marketing Manager in ongoing SEO/SEM efforts.
The role is very hands-on, collaborative, and accountable to execute social media according to branding standards. Reports to Marketing Manager. Capital Markets experience/knowledge is an asset.
Primary Accountabilities
Support the marketing department by creating and scheduling social media content. Maintain and update the social media calendar
Work with Marketing Manager and Executive Producer to ideate, create, shoot, and edit creative and relevant photo and video content for social media platforms including TikTok
Execute social media strategy on Facebook, Twitter, LinkedIn, Instagram and TikTok while ensuring brand standards are being met
Conduct research to understand and analyze market trends, customer behaviour and competitive landscape and prepare summary reports
Stay abreast of current social media trends that may be applicable to the brand as well as staying up to date with changes being made on all social media platforms
Work with Marketing Manager in SEO/SEM efforts on The Market Herald site
Support Marketing Manager in production of events, event marketing, event coordination, and in other duties as needed including design work, reporting, and various other tasks
Qualifications, Technical skills, and Experience
Degree or diploma certification in Communications, Public Relations, or Marketing with some previous marketing experience
Good understanding of social media marketing, content marketing, and digital marketing
Previous experience with social media including Facebook, Twitter, LinkedIn, Instagram and TikTok
Experience with video editing and photography
Knowledge of Adobe Creative Suite including InDesign, Illustrator, and Photoshop
Core Competencies
Solid interpersonal skills and enthusiasm for engaging with our social media communities
Excellent written and verbal communication skills with strong attention to detail
Ability to work efficiently, effectively, and independently to see projects through to the conclusion
Determined and motivated; ability to go above and beyond
Ability to initiate cooperation to establish collaborative working relationship with team members and supervisors
Compensation
Annual salary commensurate with experience. Full benefits package.
Job Type
Full-time, Monday to Friday. Working at our downtown office and occasionally from home.
If this opportunity sounds like it’s a good match with your skills, background and career direction, please submit your application for review.
We thank all applicants for their interest; however, we will only be contacting selected candidates for follow-up.
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