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SweetLegs is a leading Canadian-owned and operated apparel company committed to making comfortable, stylish, and confidence-inspiring clothing. We are committed to fostering diversity and inclusivity while promoting body-positive messaging. We are on the look-out for a passionate Director of Marketing to join our team. If you love sharing a brand and its products with an audience, and have experience getting a team excited about that vision, we want to connect with you!
Reporting to the CEO, the Director of Marketing brings advertising expertise and a go-getter attitude to the team to build effective campaigns that promote our brand, values, and products, and ultimately drive sales. As the owner of the brand identity, they ensure the voice and look of the brand is maintained through all digital and print marketing efforts to create a consistent experience for our customers. Through taking a data-driven approach, they are responsible for managing, measuring, and optimizing the performance and effectiveness of all marketing initiatives.
KEY RESPONSIBILITIES
Lead a cross-functional team by building and executing holistic omni-channel marketing strategies that drive customer retention and acquisition, build brand recognition and loyalty, and drive performance and growth
Develop an annual marketing strategy that supports organizational objectives and company goals
Manage, measure, and optimize the performance and effectiveness of all marketing programs and lead generation campaigns executed both in-house and through 3rd parties
Generate reports and analyze data regularly to identify opportunities and risks, and make adjustments to strategies accordingly, sharing key stats and learnings with the leadership team
Build strategic partnerships and develop strategies for our influencer and ambassador programs
Lead the development of the SEO/SEM strategy
Work collaboratively with third party agencies to execute initiatives while managing related budgets
Provide strategic support to the leadership team by conducting research and sharing insights to support decision making
Manage the social media strategy with a focus on branding and engagement to build the online community and drive conversions which may involve support from external 3rd parties
Share the vision for the department with team members to motivate and challenge them, create engagement, and offer opportunities for professional growth
Occasionally supervise photoshoots to ensure branding is on-point and generates the collateral needed for specific marketing initiatives
Oversee the creation of print and digital collateral, including the planning and creation of video content
Work closely with the Production Team to plan campaigns based on scheduled product launch timelines
Actively participate in the coordination of product launches which includes the creation of product descriptions
QUALIFICATIONS
Bachelor’s Degree in Marketing, Business, or related field
5+ years in developing and driving marketing strategies, preferably in a leadership capacity
PMP certification considered an asset
SKILLS AND EXPERIENCE NEEDED
4+ years of experience managing a multi-disciplinary team
Proficient in the use of Apple computers and related systems
Organized and an advocate for making data-driven decisions
Strong communication skills (including public speaking) and able to utilize different mediums to convey abstract concepts
Comfortable working with numbers and able to make sense of metrics, and processing figures with spreadsheets
Passionate about marketing and aware of the latest trends and platforms (and keen on continuously developing related knowledge and skills)
Problem solver, results-oriented and able to work in a fast-paced environment
Self-motivated, organized, and able to meet deadlines
Planful but flexible
Able to manage multiple projects simultaneously
We invite all interested applicants to submit their resume directly to this posting. SweetLegs wishes to thank all candidates for their interest, but only qualified applicants will be contacted. No agencies or remote workers please.
