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Have a passion for software? Join a world leader and make a difference! Transoft is making an enormous difference to the transportation planning and design community. With offices around the world, Transoft Solutions is an international leader in the development of innovative software for the civil/transportation engineering profession. This year the company celebrates its 30th year and we are proud of the extent of our user footprint – over 50,000 users in 150 countries worldwide. The company’s success is a result of our amazing work culture, our innovative and highly sought-after products, and the superb customer service we deliver.
ABOUT THE OPPORTUNITY:
We currently have an exciting opportunity for a Senior Marketing Specialist at our head office in Richmond, BC.
The Senior Marketing Specialist takes a lead role in the marketing team in pulling together our Business Units’ marketing initiatives and executing the marketing strategy for their region.
KEY RESPONSIBILITIES
Regional Marketing Strategy:
Reporting directly to the Director of Sales and Marketing Americas Region, the SMS will coordinate and execute marketing strategy for the assigned region, liaising between Product and Corporate Marketing teams.
Leverage marketing automation tools (Marketo) in our CRM (Microsoft Dynamics) to monitor, analyze and represent campaign results to the business and continuously optimize campaigns based on feedback from internal stakeholders to ensure strategic objectives are met.
Provide Quarterly Reports for Regional Marketing Key Performance Indicators (KPIs) and provide ongoing analysis for all stakeholders on identifiable trends in these defined KPIs and any actions to be taken to improve results.
Regional Marketing Execution:
Coordinate regional campaigns that focus on the delivery of the Business Unit’s Strategic Plan within the region.
Align all Business Unit Initiatives
Be responsible for executing regional campaigns and events. Support and translate product specific campaigns to meet the unique regional requirements:
Design and execute the methodology and approach
Create and monitor customer feedback mechanisms
Apply research strategies to increase focus and alignment of marketing campaigns
Plan and execute trade shows and other customer events.
Coordinate print and digital advertising within the region, optimizing the provided marketing budget.
Manage content for regional website(s), social media, and other digital marketing activities
Other Responsibilities:
Stay current with best practices: standards, regulations and technologies.
Create, implement, and maintain systems and procedures to ensure quality and productivity standards are maintained. Provide outstanding customer service, whether external or internal.
Accomplish financial objectives by forecasting requirements; assist in preparing an annual budget.
Collaborate with all Marketing teams and Regional Sales & Marketing team members in a mutually respectful manner.
BENEFITS AND PERKS
Flexible work arrangements (Work from home / hybrid options, flexible work hours)
RRSP matching
Extended health, dental, vision benefits
Annual performance-based bonuses
Outstanding achievement recognition programs
Charitable donation matching
Educational assistance and training opportunities
Company and team building events (Barbeques, potlucks, holiday events, socials…)
ABOUT YOU
You have a positive attitude, a tireless work ethic and have marketed technical products to a highly technical audience. You are determined and friendly. You understand the needs of the customer and the best way to deliver the message.
Skills, Knowledge, and Abilities:
Communication & Interpersonal Skills; Proven ability to communicate with effect; strong presentation skills, assert and speak and present with confidence, and excellent written skills
Exceptional skills at planning, organizing, implementing and communicating integrated marketing plans across business lines and departments.
Proven ability to manage and implement marketing plans that align with product lifecycles, and application of marketing strategies, tools, and understanding of CRM.
Strong project management skills with the ability to prioritize and execute tasks effectively.
Proven ability to collaborate with different entrusted internal and external parties, building partnerships.
Must be able to juggle multiple projects with the ability to prioritize and work well under pressure within a matrix team setting.
Proven strong work ethic, agility, and accountability.
Strong business acumen, optimistic with an ability to set goals, plan and manage projects and priorities, and understanding risk to reward concept.
Qualifications and Experience:
Bachelors or Diploma in Marketing, Business, or equivalent required
5+ years of marketing experience within a B2B environment is preferred. Software or Transportation or Engineering industry marketing experience is an asset.
2+ years’ experience working with CRM and Marketing Automation software.
Understanding of how Google AdWords and Google Analytics contributes to demand generation
Experience with project management and productivity collaboration tools (Asana, Wrike, Basecamp)
Proven experience with crafting effective social media messaging and content for LinkedIn, Facebook and Twitter.
Marketing Automation Tool experience: Marketo preferable (or other MA tool experience).
ABOUT US
Since 1991, Transoft Solutions has developed advanced and highly specialized software solutions for aviation, civil infrastructure, transportation, and operational professionals. Our portfolio of planning, simulation, modeling, design, and road safety analysis solutions is used every day by thousands of organizations in over 150 countries worldwide. Clients include government agencies at the federal, state, county, and municipal levels, as well as major international airports and top engineering and architectural design firms. But we’re not just in the business of developing engineering software; we also believe in delivering outstanding sales and technical services.
We believe in teamwork, personal growth, superb customer service and continuous improvement. We like to celebrate our successes, our milestones, and our diversity. Transoft stands behind three building blocks for success: our Customers, our Products, and our People; and culture is a very integral part of our existence. We take every opportunity to enjoy and share the benefits of having large company ambitions and small company agility. We are engineers and developers, account managers and marketers, accountants, and administrators. Yes, we might be professional nerds, but after getting to know us, you’ll find that we are passionate, curious, generous, competitive and friendly. We work hard together to exceed our customers’ expectations. We also believe that it is important to leave this world in a better place and we strive to give back to our communities. Transoft is a diverse group, and we all benefit from the unique ideas, experiences and talents that make-up Transoft. We know that are greatest resource is the diversity of our people
WHY JOIN US?
We offer an attractive and competitive compensation package including pay-for-performance incentives, professional development opportunities, RRSP matching, comprehensive group health benefits, family friendly policies, and flexible work options. Hybrid work options are available for this job. If you’re bright, creative, resourceful, and want to make a real difference rather than just be another ‘cog on the wheel’, join our team and start on a journey you won’t regret!
Candidates must be eligible to work in Canada. We wish to thank all applicants for their interest, however, only candidates under consideration will be contacted.
